Do you ought to link different video clips generated by Stability AI into one movie? Now there’s a tool for that.
Morph Studio, which has its own text-to-video model, just launched an AI filmmaking platform. The eponymous tool takes the shape of a storyboard, where users can create and edit shots by entering text prompts for various scenes and mix them right into a cohesive narrative.
The foundation of the creation process is Morph's partnership with Stability AI. Ultimately, though, Morph plans to launch a variety of generative video models for users to pick from. Morph's custom model can also be available as an option. Morph refers back to the technique of generating, editing and cross-cutting as a “workflow”. Users can share their unique production workflow in Morph's Creator Community, where others can replicate and modify the templates just by modifying the AI prompts.
“Filming, editing and post-production was separate steps in traditional filmmaking, but AI is blurring the boundaries of those phases and making them a continuous process. If you aren’t comfortable with a shot, you may recreate it on our canvas. “AI has introduced a brand new workflow to film production,” said Xu Huaizhe, co-founder of Morph, in an interview with TechCrunch.
Xu is an element of a team of computer vision graduate students from the Hong Kong University of Science and Technology who founded Morph Studio in 2023. He sees CapCut, ByteDance's popular video editing app, which can also be AI-powered, as a possible competitor to Morph, and he desires to accomplish that to be sure that his startup can't “easily get replaced by one other ByteDance app.”
According to Xu, Morph's moat will rely upon its ability to construct a vibrant user community. “Community is difficult to interchange,” said the founder. As for technological benefits, Xu said Morph has made great efforts to “higher adapt” its AI model to the needs of developers.
Today, Morph employs around 10 people and has raised $2.5 million in funding from Baidu Ventures to this point.
Meme generation
Xu's commitment to making a community around videos was evident in Morph's first product enterprise: a spot to share AI-generated memes. The startup aimed to work on high-resolution videos. However, to explore use cases, it first refined a model for creating GIFs from text prompts.
“Today, young people communicate and eat news through memes,” Xu said. “There are many image-based communities like Reddit and 9Gag, but until now there hasn’t been a video-based online community.”
This commentary led Xu to create a Telegram group where people were only allowed to “talk” about GIFs. The group grew to 300 members inside days, and users were posting GIFs of individuals like Elon Musk in a spacesuit or Donald Trump disco dancing, all created using Morph's AI model. An identical Discord channel was later launched. Today, Morph focuses its resources on improving the film production platform.
“We found that folks don't care if the GIFs look a bit fake. “They like that they’ll tell it’s AI-generated,” Xu said. “People use memes to convey greater meaning than they’ll through words.”
