Google has announced numerous recent features for Google Play gaming listings, including AI-powered FAQs, display of the newest YouTube videos, recent immersive ad formats, and support for native PC game publishing. These announcements were made on the Google Games Developer Summit in San Francisco.
As a part of the announcement, the corporate is releasing recent tools related to Play Store listings to draw more users. Developers can display promotions and the newest YouTube videos directly of their listings – they might be visible to users within the Games tab of the Play Store.
Google also provides support for AI-powered FAQs on the sport's information page in English. Currently, these features are made available to limited developers. The company was Testing AI-generated FAQs Answers for non-gaming apps have been available on the Play Store for some time now.
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Play Pass and Play Points
To encourage more in-app purchases, Google is now allowing developers to set discounts for users who’ve the corporate's Play Pass subscription. Additionally, the search giant is launching the subscription service in Korea later this 12 months.
Photo credit: Google
The company now allows game developers to make use of limited amounts of Play Points – these points are the Play Store's rewards program and were introduced in 2019 – for exclusive in-app offers. Google can also be launching Play Points in Brazil this 12 months. The company noted that the rewards program now has over 220 million members in over 35 markets.
New ad products
Google still generates the vast majority of its revenue from ads. That's why the corporate is introducing recent promotional offers for game developers. One of probably the most noticeable announcements is the introduction of immersive in-game ads, which Google says might be integrated into the sport environment across genres. The company offers this format through its AdMob platform with placement points corresponding to breaks and level progressions.
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The company can also be pushing for tools for developers to drive purchases. First, game makers can now see who uninstalled the app via a regular uninstall list. Additionally, developers can goal audiences corresponding to insolvent customers, users who’ve never purchased before, or players who haven’t received push notifications within the last seven days.
PC gaming support
In recent years, Google has made its Play Games for PC program available in greater than 120 countries. The program was originally introduced to permit users to play Android games on their computers. Now the corporate desires to allow publishers to place native PC games within the Play Store. Google said titles corresponding to “Lineage2M,” “Odin: Valhalla Rising,” “Genshin Impact” and “Dragonheir: Silent Gods” are already available, and “Solo Leveling: Arise” is scheduled for release later within the 12 months.
Photo credit: Google
