Apple desires to strike a mega cope with Google to make use of the Gemini AI model for features on the iPhone. Bloomberg reported. This will put Google in a leadership position as the corporate already has a cope with Apple as the popular search engine provider on iPhones for the Safari browser.
The publication quoted people acquainted with the matter as saying Apple plans to license Google's AI technology to introduce AI-powered features with iOS updates later this yr. Additionally, the corporate has also been in discussions with OpenAI to potentially use GPT models, Bloomberg said.
The pressure on Apple to meet up with competitors within the AI space reminiscent of OpenAI, Microsoft, Anthropic and even Google is big. In February, Apple CEO Tim Cook said the corporate would introduce Gen AI capabilities “later this yr.”
The company's job postings over the past yr indicate that Apple is working on several internal and external tools based on generative AI. However, talk of using third-party AI technologies signifies that Apple has not made the expected progress in its own AI efforts.
Apple's own models could support a few of the on-device features of the upcoming iOS 18 software update, which is anticipated to be announced on the Worldwide Developer Conference (WWDC), traditionally held in June. However, the corporate is exploring working with an external provider for generative AI use cases reminiscent of creating images and helping users write.
Google had its own problems with Gemini. Last month, the corporate needed to pause its image generation function after the model created images with historical inaccuracies. Later, Google CEO Sundar Pichai said this The twins' reactions were 'completely unacceptable'. Last week, Google announced it was blocking election-related searches about Gemini worldwide. But TechCrunch found that users can get around these restrictions by introducing typos in some queries.
Despite these setbacks, Google has a bonus in introducing smartphone-related features. Earlier this yr, the corporate partnered with Samsung to introduce Gemini-based AI features on the Galaxy S24 series of devices. The search giant has also rolled out these features by itself Pixel phones.
We've reached out to Apple and Google for comment and can update the story if we hear back from them.
