TikTok announced on Monday that it’s introducing generative AI avatars of creators and actors for branded content and ads on its platform. The company can be launching an “AI Sync” tool for creators and types to assist them increase the reach of their ads and branded content.
The latest “custom avatars” are designed to represent a creator or a brand spokesperson. Creators can scale their likeness to create multilingual avatars to expand their global reach and brand collaborations, TikTok says. Brands can create avatars featuring their spokesperson or a creator they've partnered with to localize their global campaigns.
There are also latest “stock avatars,” that are pre-made avatars created by paid actors who’ve a license for industrial use. The idea behind these avatars is to provide firms the chance so as to add a human touch to their content. TikTok says the avatars are created using actors of various backgrounds, nationalities and languages.
The introduction of the brand new tools could also be a cause for concern for some. Hollywood actors went on strike over AI last yr for quite a lot of reasons, including fear that their images may very well be used to create AI replicas. With TikTok's latest AI avatars, creators have control over whether or not they want their image for use. Creators also can set their pricing and licensing, and determine who can use their avatar.
The latest AI Dubbing tool allows creators and types to translate their content into 10 languages, including English, Japanese, Korean and Spanish. It routinely detects the language in a video after which transcribes and translates the content to create a dubbed video in the specified language. TikTok says the brand new feature allows creators and types to speak with a world audience.
The launch comes after TikTok recently announced that 61% of users have made a purchase order either directly on TikTok or after viewing an ad.
The latest features can be available as a part of TikTok Symphony, the corporate's suite of generative AI-powered promoting solutions launched in May. The suite includes tools to assist marketers write scripts, produce videos and enhance existing assets.
TikTok is expanding its promoting business, regardless that the corporate faces a ban within the US if its parent company ByteDance fails to sell the app inside a yr.
