Amazon brings its generative AI listing intelligence to more sellers, revealed today that users in France, Germany, Italy, Spain and the UK can now access tools designed to enhance product listings by generating product descriptions, titles and related details.
In addition, sellers can “enrich” existing product lists by robotically adding missing information.
The launch comes nine months after Amazon first announced plans to supply generative AI technology to sellers. The company hasn't been particularly open about which market the technology shall be available in, but up to now it's been largely limited to the US. However, the corporate did quietly launch the tools within the UK earlier this month. in response to an Amazon forum Post Office.
In his blog entry On Thursday, the corporate said it launched the feature within the UK and a few EU markets “a number of weeks ago” and that greater than 30,000 of its sellers look like using these AI-powered listing tools.
Amazon is touting these latest tools as a way for sellers to list their goods more quickly. Sellers can go to the List Products page as usual, enter some relevant keywords that describe their product, after which simply click the Create button to start formulating the idea for a brand new listing. The seller may also create a list by uploading a photograph using the Product Image tab.
Amazon then conjures up a product title, bullet point and outline, which the vendor can edit if vital. However, given the susceptibility of huge language models (LLMs) to hallucination, it will be unwise to publish a list without checking it. Amazon acknowledges this point by recommending that the vendor “thoroughly” check the text to be sure every part is correct.
“Our generative AI tools are continuously learning and evolving,” the corporate says said in its UK forum two weeks ago. “We are actively developing powerful latest features to make generated lists simpler and make it even easier so that you can list products.”
Earlier this 12 months, Amazon introduced a brand new tool that permits sellers to create product listings by posting a URL to their existing website. It's not clear when or if Amazon will expand this functionality to Europe or other markets outside the US.
The data query
While Amazon is comfortable with AI and machine learning across its vast e-commerce empire, introducing any type of AI to European markets raises some potential regulatory issues. First of all, there may be the GDPR when it comes to data protection, not to say the Digital Services Act (DSA) when it comes to algorithmic risks. Amazon's online store has been classified as a “Very Large Online Platform” (VLOP) to make sure transparency in the appliance of AI.
For context, Meta was forced to pause plans to coach its AI on public posts from European users last week. Amazon itself has faced the wrath of EU regulators previously over the misuse of merchant data, when it was accused of siphoning off non-public data from third-party sellers to counterpoint its own competing retail business. And just this month, UK retailers sued Amazon for £1.1 billion over similar allegations.
While Amazon’s latest foray into generative AI follows a unique approach, the LLMs have to be trained on some kind of information – which data exactly will not be clear. In the primary Announcement last SeptemberAmazon quoted its vice chairman of selection and catalog systems, Robert Tekielawho referred to “various sources of knowledge”.
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Robert Tekiela, Vice President of Amazon Selection and Catalog Systems
TechCrunch has reached out to Amazon for comment on these various issues and can let you realize after we receive a response.
