Apple is entering the AI ​​race and can be in search of the support of its partners.
When announcing Apple Intelligence earlier this month, Apple said it could work with OpenAI to integrate ChatGPT into the revamped version of Siri. Now the Wall Street Journal Reports that Apple and Facebook's parent company Meta are negotiating an analogous deal.
Those talks are reportedly ongoing and will still collapse. Meta declined to comment; Apple didn’t immediately respond.
As Sarah Perez noted, Apple's approach to AI currently sounds a bit boring and practical—somewhat than viewing this as a possibility for wholesale reinvention or disruption, the corporate is beginning to add AI-powered features (like typing suggestions and custom emojis) to its existing products. But emphasizing practicality over flashiness might be the important thing to AI adoption. Then Apple can leverage partnerships to transcend the capabilities of its own AI models.
So a take care of Meta could make Apple less depending on a single partner while validating Meta's generative AI technology. The Journal reports that Apple doesn’t pay for these partnerships; as a substitute, Apple offers distribution to AI partners, who can then sell premium subscriptions.
And while Elon Musk, OpenAI's co-founder but now competing with the corporate together with his recent startup xAI, seemed so concerned about the opportunity of ChatGPT being deeply integrated into Apple's operating systems that he threatened to ban Apple devices from his firms, Apple has said it can seek user permission before passing questions and data to ChatGPT. Presumably, any integration with Meta would work similarly.
In one other recent development, Apple also announced that while Apple Intelligence will likely be introduced in the most recent versions of its operating systems (including iOS 18, iPadOS 18, and macOS Sequoia) later this 12 months, it plans to to maintain the technology away from the European Unionattributable to the EU's Digital Markets Act (which goals to advertise competition in digital markets). It was also said that it could hinder iPhone mirroring and SharePlay screen sharing.
“We are concerned that the DMA’s interoperability requirements could force us to compromise the integrity of our products in a way that endangers user privacy and data security,” the corporate said in a press release.
