Meta plans to integrate more generative AI technology into games, particularly VR, AR and mixed reality games, as the corporate looks to reinvigorate its flagging metaverse strategy.
According to Job offersMeta desires to explore and prototype “recent consumer experiences” with recent sorts of gameplay driven by generative AI, similar to games that “change each time you play” and follow “non-deterministic” paths. In parallel, the corporate desires to develop – or work with third-party developers and vendors to make use of – generative AI-powered tools that might improve “the workflow and time to market” of games.
The focus is on Horizon, Meta's family of metaverse games, apps, and creation resources, but there may be games and experiences on “non-meta” platforms like smartphones and PCs.
“This is an emerging area, but it surely has the potential to create recent experiences that aren't even possible today,” the job posting states. “Innovation on this area could have a dramatic impact on the ecosystem, because it should increase efficiency and enable the creation of significantly more content.”
Meta didn’t reply to a request for comment.
The recent effort comes as Meta's Reality Labs, the division chargeable for the corporate's various metaverse projects including the Meta Quest headset, continues to attend for a blockbuster product. While Meta has sold Tens of thousands and thousands of quest unitsIt is fought to draw users to its mixed reality platform Horizon – and to learn from Billions of dollars in operating losses.
Meta recently modified its Metaverse platform strategy, allowing third-party headset manufacturers to license among the Quest's software-based features, similar to hand and body tracking. At the identical time, Meta booted Investing in Metaverse Game Projects — According to reports as a product of Meta CEO Mark Zuckerberg's newfound personal interest in developing games for Quest headsets.
Meta has previously signaled interest in generative AI metaverse experiences.
In 2022, Zuckerberg showed a prototypeBuilder Bot, which lets people construct parts of virtual worlds by describing them with prompts like “Let’s go to the beach.” And last yr, Andrew Bosworth, CTO of Meta and head of Reality Labs, described in a blog post generative AI tools that might help “level the playing field” in metaverse content creation.
“Just like Instagram helped everyone be a creator, (these generative AI tools) won't just amplify the ability of individual creators,” he wrote. “They will even act as a force multiplier for developers, giving small teams the ability of larger studios and accelerating innovation across the board.”
Generative AI has begun to penetrate game development, with corporations like Disney-backed Inworld and Artificial Agency Applying the technology to create more dynamic game dialogue and narrative. Numerous platforms now offer tools to generate game art assets and character voices via AI – as much as Trouble some game developers who fear for his or her existence.
Meta announced earlier this yr Billions on generative AI and founded a brand new Maximum level Team focused on generative AI products similar to AI characters and ads. In April warned that it would take “years” for the corporate to become profitable from generative AI – suggesting that the investments is not going to turn Reality Labs' fortunes around anytime soon.
