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Despite US controls, Nvidia plans to earn $12 billion with AI chips in China this yr

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Nvidia is on target to sell $12 billion value of artificial intelligence chips in China this yr, despite U.S. export controls which have slowed the corporate's business in certainly one of the world's largest semiconductor markets.

The $3 trillion Silicon Valley company will ship greater than one million of its latest H20 chips in the approaching months, which analysts predict is not going to fall under U.S. restrictions on the sale of AI processors to Chinese customers.

That number is nearly twice what Huawei is anticipated to sell of its China-made rival Ascend 910B, chip consulting firm SemiAnalysis estimates.

Nvidia is the most recent Silicon Valley company to change into embroiled in tensions between Washington and Beijing. The Biden administration desires to stem the flow of the world's strongest chips to China, fearing Beijing could use them to develop more powerful AI systems with military applications.

The resulting shortage of AI chips has hampered the power of Chinese technology giants reminiscent of ByteDance, Tencent and Alibaba to compete with U.S.-based OpenAI, Microsoft, Meta and Google in a technology that’s reshaping the industry.

Each H20 chip costs between $12,000 and $13,000, suggesting Nvidia is more likely to generate greater than $12 billion in revenue, greater than the $10.3 billion the corporate generated from its entire China business – including sales of graphics chips to PC gamers and other products – within the fiscal yr ending January 2024.

Nvidia declined to comment on the forecasts. Huawei didn’t reply to a request for comment.

Since the Biden administration first imposed restrictions on Nvidia selling its strongest AI chips in China in 2022, the U.S. company has warned that its business would suffer as cloud computing providers and AI startups there would turn to local alternatives reminiscent of Huawei.

“Our business in China is significantly lower than it has been prior to now,” Nvidia CEO Jensen Huang said throughout the company's most up-to-date earnings call in May. “And competition in China is far tougher now because our technology is proscribed… However, we proceed to do our greatest to serve customers within the markets there.”

Colette Kress, Nvidia's chief financial officer, said on the identical call that revenue from the information center segment – which incorporates AI chips – in China last quarter was “well below levels before the brand new export control restrictions were imposed in October.”

As recently as 2021, before the U.S. began imposing export controls, China accounted for greater than 1 / 4 of Nvidia's total revenue. Even if the H20 chip sells in addition to analysts expect, China might be closer to 10 percent of revenue this yr. But that also reflects the tremendous growth Nvidia is seeing from U.S. tech corporations developing ever larger AI systems.

Although Nvidia's sales in China fell before the brand new H20's launch this spring, analysts at Morgan Stanley and SemiAnalysis say the chip is now shipping in volume and is proving popular with Chinese customers, despite its inferior performance in comparison with the chips Nvidia can sell within the U.S.

“Buyers are reporting positive feedback on the potential competitiveness of H20 clusters,” Morgan Stanley wrote in a research note to clients this week, citing “strong demand from China.”

Dylan Patel of SemiAnalysis said that while the H20's capabilities “on paper” are inferior to those of Huawei's 910B, in practice Nvidia's chip is ” bit ahead” thanks to raised memory performance.

He estimated that Huawei would sell about 550,000 910B chips over the identical period, because the Shenzhen-based company and its manufacturing partners struggled to provide the complex processors in large enough quantities to satisfy demand.

Most Chinese AI corporations have also built their AI models on Nvidia's ecosystem and software. Switching to Huawei's infrastructure can be time-consuming and expensive.

The Biden administration imposed restrictions on Nvidia's ability to sell its strongest chips, including the A100 and H100, to China in October 2022. Late last yr, those controls were tightened even further to exclude Nvidia's newer chips as well. In November, Nvidia had begun marketing a brand new line of chips customized for China, of which the H20 is probably the most powerful.

Including chips for PC gamers, data centers and other customers, China accounted for about 9 percent of Nvidia's total revenue in the most recent quarter, which led to April, compared with 22 percent in the identical period last yr. But total revenue from China, including Hong Kong, still rose during that point, rising greater than 50 percent year-over-year to $2.5 billion.

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