“Generative AI isn’t only a technological advancement; it’s a revolution that permits corporations to remodel data into actionable insights, driving unprecedented innovation and efficiency,” said Yaad Oren, CEO of SAP Labs US and global head of SAP BTP Innovation, he told the audience in his keynote during VB Transform 2024.
Oren's keynote began with a strategic have a look at how SAP Labs is instrumental in integrating generic AI into the enterprise software giant's broad software portfolio. The conversation then moved on to explaining the outcomes SAP has achieved for Gibsonthe legendary guitar manufacturer, and Team Liquida number one esports organization known for its competitiveness and innovation within the gaming space.
SAP’s goal is to quickly scale AI across the corporate
Oren emphasized that the insights one customer gains from adopting AI are directly transferable to a different customer, accelerating scale and adoption. Comparing the complex landscapes in Team Liquid's apps to the many challenges of improving supply chain performance and overcoming constraints, Otren explained that the business impact of solving complex problems contributes to higher learning of AL and machine learning (ML) models.
More than 24,000 SAP customers currently use the corporate's AI solutions. SAP has also integrated AI into greater than 10,000 published and 5,000 scenario-based interfaces and messages through SAP Integration Advisor, higher supporting its customers' diverse business needs.
Founded in 1972, SAP's enterprise resource planning (ERP) systems and associated applications are utilized by a broad base of corporations worldwide. The complete transition to AI-based applications brings advantages to long-standing customers who began with their ERP systems.
Examples of this include SAP’s AI in Concur Invoice Management, which facilitates the processing of 40 million invoices in 2022which enabled customers to save lots of a complete of 440 million euros (484 million US dollars at the present exchange rate). AI in SAP SuccessFactors provides personalized learning recommendations for a median 4.2 million learners every month.
Oren's keynote included an outline of the SAP AI Framework, which is about scaling embedded AI capabilities across all functional areas of an enterprise. One of the framework's implicit goals is to offer a unified AI framework that scales finance, supply chain, HR, procurement, marketing and commerce, sales and services, and IT. Joule, SAP's copilot, provides access to embedded AI capabilities.
Four ways AI improves SAP’s business
Taking the teachings learned from solving a customer's challenges with generic AI and applying them across industries is a necessary a part of how SAP Labs works. Oren's examples and explanations underscore the importance of data sharing with customers inside SAP innovation workflows.
Oren explained 4 ways genAI improves business for SAP customers.
Improving game analytics for e-sports by taking into consideration the experiences of other industries
SAP routinely analyzes greater than 320 million data points to assist Team Liquid optimize its strategies and performance in competitive gaming. Oren drew parallels between the gaming landscape and solving procurement, supply chain, and logistics challenges. That's on the core of how SAP is attempting to scale AI across its diverse global customer base. Team Liquid relies on SAP's real-time data platform to realize a holistic view of its applications, combining multiple data sources and tools to create an isolated, decentralized data collection system. Team Liquid's SAP platform stores 2.5 million hours of competition data within the SAP HANA Cloud and saved greater than 300 hours of labor time in match preparation in a single yr.
Optimizing marketing campaigns on a big scale
Oren explained that at Gibson, SAP's automated campaign management tools analyze customer preferences and behavior to create personalized marketing campaigns. Oren provided examples of how this approach helped Gibson increase engagement and revenue. The company reported a 50% increase in email revenue and a ten% increase in total revenue inside a yr.
Improving supply chain and logistics performance
Oren emphasized that SAP is targeted on aggregating supply chain and logistics-related use cases across its entire customer base and learning quickly from them. Using allegorical references from Team Liquid and others, Oren explained how the availability chain, logistics and inventory challenges their customers face help AI models learn faster and handle greater complexity – each essential goals to realize as models scale.
“In today's fast-paced business environment, the flexibility to anticipate and mitigate supply chain issues is critical,” said Oren. “Our AI solutions provide corporations with the insights they should stay ahead.”
Improving customer loyalty
Gibson uses apps and tools based on generic AI to realize real-time, data-driven insights and tailor its communications and marketing strategies to the person preferences of its fans, from guitar novices to skilled musicians. With probably the most loyal customer bases within the music industry, Gibson uses generic AI to create a continuous stream of recent, interactive experiences for its loyal fan base. Generic AI helps improve recommendations and keeps them up so far with the newest news that’s most relevant to the music genres they follow, Oren explained.
Diploma
Oren's keynote highlighted the variety of SAP's evolving business, which began with dominance within the EPR space and is now transforming into an AI-centric future. The presence of the top of SAP Labs at VB Transform underscored that SAP sees its future defined primarily by AI as the corporate seeks to migrate its large customer base from a protracted history of enterprise applications that leveraged ERP data. SAP has learned from managing massive data sets across its customer base and is demonstrating that it understands how AI must be accessible across its broad application portfolio.
“The future belongs to those that can harness the facility of information. And at SAP, we’re committed to helping our customers realize that future,” Oren concluded.
