HomeArtificial IntelligenceHow Microsoft turns AI skeptics into AI power users

How Microsoft turns AI skeptics into AI power users

Since Generative AI appeared on the scene in 2023, it has quickly spread from personal to skilled use. Microsoft’s global, cross-industry survey, which Annual report on the labor trend index 2024noticed, that 75% of data staff already use AI at workand that usage has doubled within the last six months. But 78% of that’s BYOAI, meaning employees bring their very own AI tools.

“The challenge – or opportunity – for each organization and leader right away is to rework that individual enthusiasm and experimentation into business value,” said Colette Stallbaumer, co-founder of WorkLab and Copilot GM at Microsoft, on stage at VB Transform with VB CEO Matt Marshall.

They talked about the way to effectively integrate AI into the workplace in order that it creates value for the corporate and the workers who use it. It's about activating all levels of the organization, from the CEO to all line-of-business leaders in all functions, Stallbaumer explained. Finding the business problems that will be most effectively addressed with AI is about allowing experimentation, identifying AI champions, and generating excitement. Since launching Microsoft Copilot, they've generated that excitement by repeatedly working to have interaction customers in an lively feedback loop to learn what's working and the way the product will be improved.

Copilot is enhanced with necessary recent features

Customer feedback has led the corporate so as to add a lot of recent features to Copilot and Copilot Lab, including workplace-specific prompts, role-specific prompts, and the power to share and reuse them. They've also improved support for writing prompts, adding each an autocomplete feature and a rewrite feature to assist you get one of the best possible answer. Customers can even now schedule prompts to run at specific times of the day every day.

“When we introduced Copilot, we said that is probably the most powerful productivity tool on the earth and all you wish are your personal words,” says Stallbaumer. “It seems that wasn't quite true. We've learned over time that the toughest thing for people to vary is their behavior. And within the case of Copilot and these generative AI tools, we're asking people to each develop recent habits and break old ones.”

Measuring the impact of AI

How do you quantify enthusiasm or worker productivity and satisfaction? Setting metrics, KPIs and benchmarks has generally proven to be a difficult endeavor across industries. Microsoft has modified its approach over the past 12 months and because the launch of Copilot. The original focus was on time savings and productivity across all of the universal tasks involved in knowledge work, comparable to email, writing, meetings and knowledge searches. The company found that there was a growing body of evidence, each from Microsoft itself and from customer and third-party research, all of which pointed to the identical thing: these tools actually save knowledge staff between 20 and 40%. At the identical time, nevertheless, customers said they wanted more – they wanted to make use of these tools to fundamentally change the structure of the corporate, with metrics focused on real business value.

“In 2024, we're focused on this goal. It starts with understanding the business problems that AI can best solve,” says Stallbaumer. “We're working on that now, across all functions – like sales, finance, HR, marketing – by all of the processes, tons of of processes, after which determining the KPIs inside those processes where AI can actually make a difference. That's how we take into consideration measurement now.”

Microsoft, for instance, has one in every of the most important customer support organizations on the earth. The company found that by applying Copilot to specific areas of an agent's workflow, it may well resolve cases 12% faster. This ends in happier customers and requires about 13% fewer interventions or peer support to resolve cases.

For the finance team, working with accounting and finance means they must reconcile tons of of accounts each week, which takes many hours. With Copilot, they've seen that tasks that used to take hours will be reduced to around 10 minutes.

“It's about breaking down knowledge work,” she says. “Every job is a set of tasks. And for those who may help people give it some thought in that way, they begin to think, 'Is this a task that is completed by humans or by AI, and might I delegate it to AI after which construct on that work?'”

The way forward for work, AI and AI-powered work

“We are seeing a fundamental shift in knowledge work and the best way people spend their time,” says Stallbaumer. “We will see a development where persons are rarely just doers, but as a substitute are supervisors of each their very own work and the outcomes generated by AI. Things that they will set and forget, so to talk, but additionally where the AI ​​returns to the human and requests further instructions if vital.”

For a sales rep, this might mean that they not must do data entry on the backend and might as a substitute deal with customer relationships. A finance rep could deal with the strategic growth of their company as a substitute of spending a lot time reconciling accounts.

To achieve this future, it is vital to prioritize training to vary deeply ingrained habits from before AI was adopted. Yet research from Microsoft shows that even amongst those using AI, only 39% have received AI training and only 25% of organizations plan to supply training in the approaching 12 months.

“So that’s our message to customers: training is essential if you would like to create that type of usage flywheel,” she adds.

From skeptics to power users

As their very own best customer, they’re currently running an internal experiment to search out out what training interventions are best, whether it's nudges from a manager or peer-to-peer training. The Work Trend Index annual report found that organizations around the globe have a wide selection of users, from skeptics to power users, and that aligns with internal observations.

The report's research found that power users who’re willing to experiment are also the variety of individuals who will try again in the event that they don't get the response they expect, as they don't surrender easily. And 90% of those users say AI helps them feel more productive, enjoy their work more, and manage their workload, making it easier to focus. They are also 39% more prone to have heard from their manager concerning the importance of using AI to rework their role.

“There's an important quote from William Gibson: 'The future is already here, it's just not evenly distributed,'” Stallbaumer said. “We're seeing that at Microsoft: capabilities which are already applying AI to rework in significant ways. It's going to be a journey.”

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