HomeIndustriesExploiting fear to sell AI is a nasty idea

Exploiting fear to sell AI is a nasty idea

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Eighteen months ago, I attended a celebration in San Francisco celebrating generative AI as the subsequent industrial revolution. The mood was gleefully nihilistic. AI is destroying our lifestyle, said one party guest. We are like farmers tending their fields, unaware of the machines which can be about to destroy us all.

It's secure to say that generative AI hasn't done much damage yet. Accountants, designers, software developers, filmmakers, interpreters, and all the opposite professions that were predicted to suffer a bloodbath are still employed. Elections haven't been prevented. The world continues to be turning. These early warnings are beginning to sound like an odd form of selling.

Silicon Valley is usually related to optimism. The relentless sense that the world is on the up is one of the crucial endearing things in regards to the technology sector. When dreamy plans don't pan out – similar to Elon Musk's claim that manned spacecraft would fly to Mars by 2024 – the world can show mercy. There is an understanding that optimistic ambition is a very good thing.

But optimism isn't the one mindset California is producing. There are also people throughout the tech sector who’re driven by fear.

The worst affected are the survivalists – those that fear the collapse of society. For some, which means buying up land in New Zealand or stockpiling water reserves. For others, it will probably be a business strategy. Software and consulting company Palantir is thought for using its quarterly earnings to tell investors of the opportunity of global destruction. Existential considerations are a part of its appeal. Palantir continues to be described as “mysterious,” despite being a publicly traded company and being over 20 years old.

Scaremongering about tech products isn't necessarily futile. Labeling social media as addictive and an invasion of privacy may worry users, however it doesn't deter advertisers.

Look at Facebook. Its stock price fell in 2018 after it was revealed that Cambridge Analytica was collecting user data and using it for experiments that allegedly manipulated election results. Not only did the stock price get better inside a yr, but the corporate now trades at twice its market value. The proven fact that the platform was considered powerful enough to influence world politics made it sound much more impressive – even when that wasn't true. (There are still little evidence that the gathering of “psychographic” data influenced voters).

In artificial intelligence, the anxious have found something to base all their fears on. Last yr, Sam Altman, co-founder of OpenAI, signed a letter with a bunch of scientists and other leaders saying that the specter of extinction from artificial intelligence must turn into a world priority. Other technology leaders called for a six-month pause in research due to “profound risks to society and humanity.” Goldman Sachs said the technology could eliminate 300 million full-time jobs.

Much of this distress is undoubtedly real. But it has the side effect of constructing us impressed after which dissatisfied by the technology. When OpenAI released Sora, which might generate AI videos, one reviewer described it as “one step closer to the top of reality itself.” It doesn't matter that one filmmaker who has used it found it less impressive.

As with any kind of selling, bombastic claims often collapse when people try things out for themselves. As we now have increasingly opportunities to access generative AI—via gadgets, Google Docs, or multimedia platforms—the query of whether it's all just hype is getting louder.

Some of the primary consumer products available, similar to Humane's $699 AI pin, are proving unpopular. Tech news website The Verge reports that previously three months More Humane pins were returned than sold.

Meta's Ray-Ban AI sunglasses have gotten higher reviews. The glasses can let you know what you're by taking a photograph and identifying the article in it. But while this feature is impressive, it's not perfect. When I attempted a pair, I discovered the headphone speaker function more useful. The remainder of the San Francisco office appeared to feel the identical way – they tried the glasses on, dutifully used them to discover what they were , after which handed them back to me.

Perhaps in the future the glasses will translate street signs, give directions and help the visually impaired. But industrial application of recent technologies isn’t something that may occur overnight. We are within the early stages, where ideas are still being tested. The difficulty is balancing this with the message that the technology is already terrifying. We might all have more patience waiting for AI's killer app if we hadn't been repeatedly told that it could kill us all.

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