Midjourney, the AI image generation platform that According to reports and generates sales of over 200 million US dollars without enterprise capital investments, enters the hardware industry.
The company announced this in a post on X on Wednesday. The recent hardware team shall be based in San Francisco, it said.
As for the hardware, Midjourney, which has a team of lower than 100 people, could discover a clue in its Attitude by Ahmad Abbas in February. Abbas, a former worker of Neuralink, was involved in the event of the Apple Vision Pro, Apple's mixed reality headset.
Midjourney CEO David Holz can also be no stranger to hardware. He co-founded Leap Motion, which built motion-tracking peripherals. (Abbas even worked with Holz on Leap.)
Although lawsuits over its AI training approach are pending in court, Midjourney has said it continues to develop AI models for video and 3D generation. The hardware could potentially be related to those efforts as well.