Image inspiration and shopping site Pinterest is the newest tech company to launch generative AI products for its advertisers, following similar moves Google, Amazonand other. On his Pinterest presents At a promotional event on Tuesday, the corporate unveiled recent features for its Pinterest Performance+ suite, which incorporates each automation and AI. The latter now allows advertisers to convert white, blank or flat backgrounds into lifestyle images.
The recent feature, rolling out Tuesday, Pinterest says will help advertisers who wish to improve their Pinterest product pins (ads) and attract more clicks.
Transforming product images using generative AI isn't an idea unique to Pinterest, nevertheless it's quickly becoming a staple for advertisers given how quickly images may be improved with easy prompts. Almost a yr ago, Amazon introduced the technology for advertisers to explain image backgrounds for his or her products. Around the identical time, Google followed suit with its own tools that offered ways to simply change the colours or scenes of the background.
Now that advertisers are used to this feature, they’ll do the identical on Pinterest.
A previous adopter of Pinterest's genAI technology was drugstore chain Walgreens, which tested the generative AI experience on 50 products across multiple categories. The retailer has been in a position to showcase its products in a more Pinterest-native way, the corporate says, moderately than simply showing the product individually. As a result, Walgreens experienced a 55% higher click-through rate and a 13% lower cost-per-click with the AI-generated backgrounds in comparison with the usual white backgrounds.
Additionally, Pinterest says a mix of AI and automation features will help advertisers create their campaigns faster, requiring 50% less input. Advertisers can mix Pinterest Performance+ products as needed. According to Pinterest, in early testing, advertisers saw a 64% decrease in cost-per-action and a 30% increase in conversion rates, with a 1.8x return on ad spend.
Elsewhere on the positioning, Pinterest is introducing Promotions: recent tools that supply discounts to Pinterest users. These tools will probably be available upon advertiser's request within the United States, United Kingdom, Canada, Australia, France, Germany, Mexico, Brazil and Japan. Personalized promotions and deals ad modules can be used to point out Pinterest users special offers and discounts.
In one other change, Pinterest Performance+ Bidding may also offer the flexibility to optimize for highest value, moderately than simply clicks or conversion volume.
Pinterest said all global advertisers will now have access to Performance+ campaigns for consideration, conversion or catalog sales goals.
