Microsoft has launched its answer to Google's AI-powered search experiences: Bing Generative Search.
After a pilot in July, Bing generative search began rolling out this morning – albeit still in development – to all US users. The easiest technique to access it’s to go looking for “Bing Generative Search” on Bing. Microsoft also said it’s introducing an choice to more easily trigger Bing generative seek for “informational” queries.
Supported by a combination of AI models, Bing Generative Search summarizes information from the Internet to create a summary in response to go looking queries. For example, if a user searches for “What is a spaghetti western?” Bing's generative search displays a summary of the genre's history and examples, in addition to links to sources.
As with Google's similar AI Summary feature, there may be an choice to dismiss AI-generated summaries for traditional search results from the search page.
Bing's generative search can do greater than just find a solution. “It understands the search query, reviews thousands and thousands of knowledge sources, dynamically matches content, and generates search ends in a brand new AI-generated layout to more effectively meet the intent of the user query,” Microsoft wrote in a blog post.
Microsoft insists that Bing's generative search, which advances the AI-generated chat responses launched on Bing in February 2023, more reliably meets the intent of user queries. However, much has been written about AI-generated search results going unsuitable.
Google's AI overviews famously suggested putting glue on a pizza. Arc Search told a reporter that the toes were cut off will grow back eventually. Genspark recommends some weapons that would kill someone. And helplessness ripped off article written by media outlets resembling CNBC, Bloomberg and Forbes without attribution or attribution.
AI-generated overviews threaten to cannibalize traffic to the web sites from which they get their information. In fact, that is already the case, as a study found that Google's AI overviews could negatively impact around 25% of publisher traffic because overviews emphasize article links less.
Microsoft promised in July that it will “closely examine how generative search impacts traffic to publishers” and said it had preliminary data that Bing's generative search “(maintained) the variety of clicks on web sites.” “. However, the corporate didn’t share any latest information regarding this research today.
Of course, given Google's huge advantage within the search market, any changes to the Bing experience are guaranteed to be less impactful than Google's actions. According to StatistaGoogle had an 81.95% share of the worldwide search market as of September 2024, in comparison with Bing's 10.51%.
