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OpenAI has launched its online search tool in ChatGPT as competition heats up between Big Tech rivals developing AI-driven results for search queries.
The San Francisco-based company has integrated the flexibility to look the net into its flagship chatbot, which will likely be released in phases over the approaching weeks, starting with some paid users on Thursday.
“It can take a number of effort to get useful answers online. Finding quality sources and the correct information for you regularly requires multiple searches and link browsing. Now chat can aid you get a greater answer: Ask an issue in a more natural, conversational way and ChatGPT responds with information from the net,” OpenAI said in a blog post on Thursday.
ChatGPT will mix its existing text responses with live online results comparable to sports scores, news, weather and stock prices. It robotically searches the net based on a user's query.
The move is a direct challenge to Google, the leader in online search. Google announced this week that it’ll expand the AI ​​Summaries feature in its search engine, which provides summaries of results using its Gemini AI model.
Another AI-driven search engine gaining traction is two-year-old startup Perplexity, which uses models from OpenAI and Anthropic. It is currently negotiating to lift $1 billion at a valuation of $8 billion. This can be the fourth increase this yr.
Microsoft was one in every of the primary Big Tech corporations to include AI into its Bing search engine and has slowly began to realize more market share in search promoting. Meta can be reportedly working by itself AI search feature, and Anthropic recently enabled its AI to perform online searches.
One of the drawbacks of the big language models underlying these models is their tendency to “hallucinate” or present inaccuracies as facts. Companies that construct search engines like google based on it attempt to counteract this and increase consumer trust by providing source information. OpenAI's recent search can even link to sources and supply longer answers for more context.
The feature, launched as a prototype earlier this yr called SearchGPT, was developed based on feedback from publishers with which OpenAI has signed deals to make use of their content, including Financial Times, Axel Springer and Condé Nast.
OpenAI said it plans to enhance the feature in areas comparable to shopping and travel and add voice capabilities.
