Artificial intelligence is revolutionizing the way in which Companies market their productswhat allows them Engage consumers in a customized and interactive way This gave the look of the realm of science fiction to me not way back.
Marketers use AI-powered algorithms to sift through massive amounts of knowledge that reveal individual preferences with unmatched accuracy. This allows firms to focus on content – ​​ads, emails, social media posts – that feels tailored and helps nurture firms' relationships with consumers.
As Researcher studying technology in marketingTogether with several colleagues, I conducted latest research that predominantly shows AI marketing neglects the possible negative consequences.
Our peer-reviewed study examined 290 articles published in 15 top-tier marketing journals over the past 10 years. We found that only 33 of them addressed the potential “dark side” of AI marketing.
This is very important since the imbalance creates a critical gap in understanding the total impact of AI.
AI marketing can perpetuate harmful stereotypes like producing hypersexualized portrayals of ladiesFor example. AI may also violate that Individual rights of artists. And it could possibly spread misinformation Deepfakes and “hallucinations,” which occur when AI presents false information as if it were true, resembling: invent historical events.
It can too have a negative impact on mental health. The proliferation of AI-powered beauty filters on social media, for instance, can contribute to this promote unrealistic ideals And trigger depression.
These concerns loom large and lift fears about possible misuse of this powerful technology. Many people experience these worries, but young women are particularly in danger. As AI apps grow to be more widely accepted, beauty standards have gotten increasingly distant from reality.
Our research concludes that there may be an urgent need to deal with the moral considerations and potential negative consequences of AI. Our intention just isn’t to discredit AI. The aim is to be certain that AI marketing advantages everyone and not only a handful of powerful firms.
In my opinion, researchers should consider examining the moral issues surrounding AI more thoroughly and the way it could possibly be used safely and responsibly.
This is very important because AI is suddenly getting used in every single place – by social media to self-driving cars Make health decisions. Understanding the potential negative impacts will enable the general public to grow to be informed consumers and demand responsible use of AI.
