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Meta expects artificial intelligence-generated characters to fill its social media platforms in the subsequent few years because it relies on the rapidly evolving technology to drive engagement with its 3 billion users.
The Silicon Valley company is rolling out a variety of AI products, including one which helps users create AI characters on Instagram and Facebook, because it battles rival tech giants to draw and retain younger audiences.
“We expect that over time these AIs will actually exist on our platforms, much like accounts,” said Connor Hayes, vice chairman of generative AI products at Meta.
“They may have bios and profile pictures and can give you the chance to generate and share AI-powered content on the platform.” . . That’s where we see that is all going to occur,” he added.
Hayes said a “priority” for Meta over the subsequent two years is to make its apps “more fun and interesting,” including considering methods to make interaction with AI more social.
He said a whole lot of hundreds of characters have already been created using the AI character tool, which launched within the U.S. in July, and access to which might be expanded in the longer term, but most users have kept them secret to date.
The majority of YouTubers now use Meta's AI tools to make their real-world content look higher, for instance by editing photos.
The push comes as social media corporations race to include the newest generative AI technology into products to draw latest users and more content to their platforms.
In September, Snapchat introduced generative AI tools to assist creators, individuals who earn revenue from publishing content online, design 3D characters for its augmented reality experiences. The variety of users using AI lenses has increased by greater than 50 percent yearly.
ByteDance-owned TikTok is testing a product line called Symphony that permits brands and creators to make use of AI for promoting. This includes creating videos for products using text prompts, AI-generated avatars, and translating content into different languages.
Meta has also launched a tool that permits users to create AI assistants that may reply to questions from their followers. Next yr, the corporate plans to release its text-to-video generation software to YouTubers, allowing them to immerse themselves in AI-generated videos.
Meta boss Mark Zuckerberg previously demonstrated the power to conduct live video calls with a creator's AI avatar who can converse of their style. Creators can design the system to avoid certain topics or select topics they wish to promote.
But experts warn that AI-generated content poses risks, corresponding to the chance that these characters might be used as “weapons” to spread misinformation.
“Without robust safeguards, platforms risk reinforcing false narratives through these AI-driven accounts,” said Becky Owen, global chief marketing and innovation officer at creative agency Billion Dollar Boy and former head of Meta’s Creator Innovations team.
To address concerns, Meta's rules state that AI-generated content ought to be clearly labeled on its platforms.
Owen identified that while AI characters may very well be a “creative latest type of entertainment,” there may be a risk that they may flood platforms with low-quality material, undermining the skill of creators and undermining user trust.
“Unlike human creators, these AI personas do not need lived experiences, emotions, or the identical capability for relativity,” she added.
