As Google and OpenAI proceed to expand the sphere of video generation with their respective AI models, runwayone other notable player on this category, is trying to expand the reach of those advanced systems. Today the New York-based company announced a new edition Talent Network This helps brands, agencies and studios hire AI filmmakers.
Starting today, global creatives, artists and corporations specializing in AI video tools – like those at Runway – can use the network to showcase their work and connect with people in search of talent within the industry. The platform already hosts dozens of independent AI artists specializing in numerous areas, in addition to production houses.
The move offers double advantages. First, it acts as a much-needed bridge to assist firms trying to speed up their creative workflows with AI find and hire the fitting AI video talent for his or her needs. Second, it also provides Runway with the chance to speed up the adoption of its video models into firms' creative workflows. The company itself points out that many members of the talent network come from its own Creative Partner Program and have exclusive access to recent runway tools and AI models.
What to expect from Runway Talent Network
Even though creating an AI video is a breeze as of late, firms are well aware that the majority of the tools available are still not ok to exchange the depth and authenticity of human-led video projects. While the tools help automate multiple elements of the creative workflow and increase efficiency, it still requires experts who can take advantage of the models and convert the AI ​​clips into high-quality, production-quality content.
This essentially means hiring professionals – from creative directors and artists to colorists and video editors – who specialise in AI video tools and might quickly use them to conceptualize what firms want, pre-production clips in various styles (in consistent with the concept) after which put all the pieces along with sounds and other elements to arrange the ultimate video/film.
So far, finding such talent has proven to be a challenge as teams struggle to integrate AI into their project workflows.
“With tens of thousands and thousands of users and lots of hundreds of firms now using Runway, we've heard time and time again that one of the vital common needs is to seek out recent talent and professionals to assist integrate AI into various workflows – from design to implementation Pre-production through to the ultimate images. ” runway noted in a Blog post.
To fill this gap, the corporate launched the Runway Talent Network, enabling independent creatives, artists and production firms to showcase their work using AI video tools and be discovered by potential brands, agencies and studios in search of talent for the Find content production for movies. TV shows, commercials and even games.
The platform already has dozens of members, including those that take part in Runway's Creative Partner Program and have exclusive access to the corporate's latest AI models and tools. Some of those members are also early adopters of video AI and are pioneering recent workflows of their industry, Runway added.
Production firms currently on the network include Tool, Builders Club, Silverside, Obsidian, Zukunft, (AI)imagination and Harmony Korine's digital IP-based studio EDGLRD.
More members will probably be added soon
Since the network was just announced, it's fair to say that the list of members showcasing their AI work will proceed to grow in the approaching weeks. Runway has already set one up Google form with a series of inquiries to get more artists and production firms on board. However, the corporate notes that it might not find a way to answer every submission on account of high volume.
Notably, Runway will even launch a separate version Job exchangeHere, agencies and types hiring AI-enabled talent can post job openings with their requirements and invite potential candidates to use. It stays unclear when it will go live.
