L'Oreal Groupannounced at CES 2025 the L'Oréal Cell BioPrint, a hardware device that permits individual skin evaluation on the cosmetics counter in only five minutes.
This isn't just superficial: This device uses cutting-edge proteomics science to know your skin's unique biology. L'Oréal calls it a revolution in consumer skin intelligence rooted in the sector of longevity science. The company announced this this week at CES 2025, the main technology trade fair in Las Vegas. L'Oréal has been a daily on the event lately because the worlds of beauty and technology collide.
Proteomics, the study of how protein composition varies in our bodies and influences biological processes, is now being applied to skin intelligence, with a laboratory experience miniaturized to the scale of a bank card, the 115-year-old beauty company said.
Through L'Oréal Groupe's exclusive partnership with Korean startup NanoEnTek, this breakthrough technology enables the measurement of L'Oréal Groupe-patented biomarkers within the skin – invisible clues that reveal the skin's past, present and future. L'Oréal's Advanced Research identified for the primary time biomarkers within the skin that may indicate key components of skin health and longevity.
The L'Oréal Cell BioPrint is a benchtop hardware device that gives personalized skin evaluation in only five steps
Minutes, using advanced proteomics – the study of how protein composition within the human body affects skin aging.
L'Oréal Cell BioPrint is made possible through L'Oréal's Longevity Integrative Science, a groundbreaking approach that uncovers how mechanisms within the human body can influence the looks of skin, and an exclusive partnership with Korean startup NanoEnTek.
L'Oréal Cell BioPrint provides a customized skin assessment in minutes, including:
Biological age of the skin: How quickly does skin age? L'Oréal Cell BioPrint can calculate
Age of skin and supply personalized advice on tips on how to decelerate the looks of skin
Aging.
Reactivity of the ingredients: Do certain lively ingredients impact the skin?
L'Oréal Cell BioPrint minimizes guesswork by helping predict responsiveness
certain key ingredients like retinol.
Transitioning from reactive to proactive skincare: Is the skin vulnerable to dark spots?
enlarged pores? L'Oréal Cell BioPrint may also help predict potential cosmetic problems
before they grow to be visible, allowing users to take proactive measures to guard themselves
the fantastic thing about her skin.
“At L'Oréal we’re at all times seeking to the longer term of beauty and mixing cutting-edge technology
Discoveries with our long-standing beauty expertise,” said Barbara Lavernos, deputy CEO in command of research, innovation and technology at L’Oréal Groupe, in a press release. “Because skin is the most important organ and a vital think about human well-being, we’re pleased to introduce Cell BioPrint, an exclusive microfluidic lab-on-a-chip technology, coupled with our century-long leadership in skin science. With the Cell BioPrint device, we provide people the chance to achieve deeper insights into their skin using specific biomarkers and proactively advocate for the wonder and longevity of their skin.”
Looking for more personalization in skincare
The growth of the worldwide skincare market, expected to achieve $125 billion in 2024, is driven by consumers continually looking for more details about their unique skin and simpler products for it. According to a recent US survey of two,000 skincare users, almost 80% said they relied on trial and error to search out what worked for them, with the common person saying they tried seven different cleansers before finding one which worked they like.
Thanks to many years of data creation and innovation by L'Oréal's Advanced Research team, which for the primary time identified unique biomarkers within the skin that may indicate key components, the advanced science in L'Oréal CellBioPrint is now applied to skin intelligence for healthy-looking skin and longevity.
The L'Oréal Cell BioPrint device also features NanoEntek's exclusive microfluidic lab-on-a-chip technology, which leverages a few of NanoEnTek's 100+ patents to detect the presence of L'Oréal's breakthrough protein biomarkers in five minutes measure. It works through an easy, non-invasive process consisting of the next steps:
- Apply a strip of tape to the cheek after which place it in a buffer solution.
- Load the answer into the L'Oréal Cell BioPrint cartridge and insert it into the device for evaluation.
- As L'Oréal Cell BioPrint processes the sample, the Skin Connect device takes multiple images of the face and completes a brief questionnaire about skin problems and aging.
L'Oréal Cell BioPrint is scheduled to be piloted with a L'Oréal brand in Asia later in 2025. L'Oréal employs greater than 90,000 people, including 20 research centers with greater than 4,000 scientists and 6,400 employees. L'Oréal is concentrated on inventing the longer term of beauty and becoming a pacesetter in beauty technology.
