Luma AI made a splash last summer with the launch of its generative AI video creation platform, Dream Machine.
Although it was only seven months ago, the AI video space has been evolving rapidly with the discharge of many latest AI video creation models from competing startups within the US and China, including Runway, Kling, Pika 2.0, OpenAI's Sora and Google Veo 2, MiniMax's Hailuo, and open source alternatives like Genmo's Hotshot and Mochi 1, to call just a few. Even Luma itself recently expanded its Dream Machine platform with latest still image generation and brainstorming boards, and in addition launched an iOS app.
But the updates proceed: Today, San Francisco-based Luma was released Ray2, its latest generation video AI model, available now via the Dream Machine website and mobile apps to paying subscribers (initially).
According to Luma AI co-founder and CEO, the model offers “fast, natural coherent motion and physics.” Amit Jain on his X accountand was trained with ten times more processing power than the unique Luma AI video model Ray1.
“This skyrockets the success rate of usable production-ready generations and makes video storytelling accessible to many more people,” Jain added.
Luma's Dream Machine web platform offers a free tier with 720 pixel generations capped at a variable number every month: Paid plans start at $6.99 per thirty days: From “Lite,” which offers 1080p images, to Plus ($20.99/month) as much as Unlimited ($66.49/month) and Enterprise ($1,672.92/yr).
A breakthrough within the video generation
Currently, Luma's Ray2 is restricted to text-to-video, allowing users to enter descriptions which are converted into 5- or 10-second video clips.
The model can generate latest videos in seconds, although it might probably currently take several minutes resulting from high demand from latest users.
Examples shared by Luma and early testers in its Creators program show the model's versatility, including a person running through an Antarctic snowstorm surrounded by explosions and a ballerina acting on an ice floe within the Arctic.
What's impressive is that every one the movements within the sample videos appear lifelike and fluid – and the themes often move much faster and more naturally than videos from competing AI generators, which frequently look like generated in slow motion.
The model may even create realistic versions of surreal ideas, resembling: Giraffe browsingas an X user @JeffSynthesized demonstrated. “Ray 2 is the actual deal,” he said wrote on X.
Other AI creators who’ve tried the brand new model appear to largely agree Jerrod Lew posts on X: “Improved cinematography, lighting and realism have arrived and it's great.”
“…it's so good!” AI video artist Heather Cooper intervened.
My own testing was mixed, with some more complex prompts producing unnatural and erroneous results. But when there have been clips that were more just like what I had in mind in my prompts – like Fencers cross their swords aboard an area station orbiting Jupiter – It was undeniably impressive.
Jain said Luma may even add image-to-video, video-to-video and editing capabilities to Ray2 in the long run, further expanding the tool's creative capabilities.
To have a good time the launch of Ray2, Luma Labs is hosting the Ray2 Awards, offering developers the possibility to win prizes value as much as $7,000. This includes:
- An award on a grand scale: The creator whose Ray2 content receives essentially the most views on a single platform in the primary week of publication will win $5,000. The submission deadline is January 22, 2025.
- A raffle for $3,000: Developers can participate by sharing Ray2 content on social media and interesting with Luma AI's introductory video. The deadline for participation can be January twenty second.
The winners of each awards will likely be announced on January twenty seventh. Submissions may be uploaded using the forms provided by Luma Labs. Creators are encouraged to make use of the hashtags #Ray2 and #DreamMachine when sharing their work.
Additionally, Luma Labs has launched an associates program that permits participants to earn commissions by promoting its tools.
