The provider of AI media technology runway has announced the discharge of Frames, its latest text-to-image generation model winning early praise from users for producing highly cinematic images – a fitting compliment considering Runway is best often known as a provider of AI video models. Could Frames dethrone Midjourney as the highest selection for AI filmmakers and artists?
Already announced in November 2024Frames was initially made available to pick ambassadors and power users of the Runway Creators program in recent weeks.
From today it is accessible to everyone Runway's Unlimited and Enterprise subscription plans, which costs $95 per thirty days or $912 if paid annually or, within the case of the Enterprise plan, $1,500 per 12 months. The company also released a showcase of latest images created by Frames users on its website Hereunder the name “Worlds of frames.”
Users can use it to create still images Runway website at app.runwayml.com – in the event that they're subscribed to the suitable plan – after which, with one click, use the photographs as the idea for movies created with Runway's image-to-video models like Gen-3 Alpha Turbo.
According to Runway, Frames offers a high level of stylistic control and visual fidelity, making it a flexible tool for industries comparable to editorial, art direction, pre-visualization, brand development and production.
As Cristóbal Valenzuela, co-founder and CEO of Runway, wrote on a Post on social network X: “Frames was built from the bottom up for skilled creative work. If you’re employed in editorial, art direction, pre-vis, brand development, production, etc., this model is for you.”
Valenzuela further noted that the model's prompt system allows for precision and depth, allowing users to attain nuanced, naturalistic and cinematically composed results.
Users appear to agree with this @GenMagic writes on X: “Very top quality, numerous control with style and you may animate your images super quickly right on the runway.” I used to be craving to see the aesthetic nostalgia of a 90's mall and Frames didn't disappoint.”
Or as User @AIandDesign put it: “Damn, @runwayml Frames is totally crazy. I can’t stop.”
Creativity meets consistency
Frames allow users to design worlds with specific viewpoints and aesthetic characteristics. Its ability to keep up stylistic consistency while allowing for broad creative exploration sets it other than previous models, which were often more haphazard and “rolling the dice” by way of user experience.
With frames, users can establish a transparent visual identity for his or her projects and reliably generate variations that remain true to originality
In addition to allowing custom style designs, Frames also comes with a library of 19 preset visual styles at launch that users can select and further customize:
1. Alive
2. Lively warm
3. Lively cool
4. High contrast
5. High contrast, warm
6. High contrast, cool
7. Black and white
8. Black and white contrast
9. Muted pastel
10. Dreamscape
11. Nordic Minimal
12. Light anime
13. Dark Anime
14. Painted Anime
15. 3D cartoon
16. Sketch
17. Low angle
18. On the move
19. Terracotta
These worlds showcase the big selection of creative possibilities that Frames offers, making it a perfect tool for artists, designers and filmmakers searching for stylistic precision.
Designed for creative professionals
Frames offers several enhancements tailored to skilled users.
The model excels at rendering advanced textures, natural lighting and sophisticated compositions, offering greater flexibility and a departure from the rigid outputs of previous imaging models.
This release is the primary version of Frames and Runway has outlined a transparent roadmap for future updates, including more style tools and controls.
Safety and ethical considerations
Runway continues to prioritize safety and ethical responsibility in its generative AI tools. As a part of the corporate Basics for secure generative media Initiatively, Frames has robust content moderation features to stop abuse.
The company's visual moderation system detects and blocks harmful or inappropriate content, balancing creative freedom and safety.
To address concerns about misinformation and abuse, Frames embeds invisible watermarks into all AI-generated content. These watermarks adhere to the provenance standards set by the Coalition for Content Provenance and Authenticity (C2PA) and permit users to trace whether a media item is AI-generated.
Additionally, Runway is committed to improving fairness and representation in its generative models. Efforts have been made to cut back bias in visual output and to support diverse populations and languages.
Still, Runway stays party to a lawsuit by human artists who accuse the corporate and others like Stability AI and Midjourney of coaching on their artwork without permission, a violation of copyright law. The case, Andersen v. Stability AI Ltd. (3:23-cv-00201)stays unsolved for now, but is working its way through the courts.
