The Super Bowl competition of realization has managed to maneuver the needle on the downloads of his app. In contrast to Openaai and Google, the AI ​​search engine decided to do without an expensive super bowl display in favor of A Tweet – Sorry, an X -post – encouragement of the users to download their app and to do a contest that may result in a profit of $ 1 million. While the app of realization has not risen to the highest of the USApp Store with this strategy, it increased the installations of the mobile apps by around 50%, in accordance with the info of the App Intelligence Provider Apple.
Divided on Friday by confusion -CEO Aravind Srinivas, CEO, The X Post Explained that users could take the brand new competition by downloading the cell phone app for confusion in the event that they weren’t already installed after which ask not less than five questions within the app in the course of the big game. The company said it will select a winner who would receive $ 1 million.
The competition was a clever path to not only increase the installations of the app, but in addition to assist to familiarize users with the functioning of on the lookout for AI search.
By committed users to ask five questions to participate within the competition, the confusion helped users to beat the initial learning curve of trying out a brand new product. By asking the competition in the course of the Super Bowl game itself, the competition discovered what to speak about. After all, there was an enormous sporting event on television, and sooner or later they might probably take up their phones sooner or later to follow a standing, facts or messages.
It is estimated that the confusion on Sunday indicates 45,000 to 45,000, in comparison with the every day average of around 30,000, in accordance with Apppf figures.
This also contributed to this.
The top apps, which rose from No. 66 from No. 257, also rose confused after he was reached in forty ninth place.
In the case of rough estimates, the app could double yesterday's download numbers by the top of Monday if the whole lot goes well.
Although realization post didn’t have the chance to attain a bigger audience, equivalent to Google and Openai with their Super Bowl ads for Gemini or Chatgpt, he could have worked higher to point out how the AI ​​app may be used.
With his commercial, Google tried to color a broad picture of how AI could fit into the lifetime of consumers (after one edit To remove a false fact.) But the AI ​​application, which it showed it, not necessarily one, which, with an incredible appeal with an incredible appeal with a big grievance with a big sticker with a big sticker, with a big sticker with a Large stickers with a big clash to remove the flawed fact. Number of consumers.
Openaai saw now also seen Mixed reactions To his commercial, which says that some didn’t present, for the Chatgpts app, where they focused on art and pictures on practicality.
In the case of apple figures, no significant movement was sure on to the displays of Openaai and Google. However, the corporate found that these apps receive a lot of downloads anyway.
