During our weekly brainstorming sessions, our team spend hours on social media in search of latest marketing strategies to assist my product reach the mass. We’re sure you wish it too, right? Rather than reaching out to prospects on LinkedIn, you would like they will reach out to you.
Sometimes the strategies we discover are great, but sometimes they’re missing a little bit of actual information. Specifically on the subject of using AI in social media marketing.
Don’t imagine me? Just try to look on YouTube; . The results you will see that are usually not as much as expectations. Also unsure if following those strategies will lead me to fruitful results. We are usually not attempting to say they don’t work. We’re just so sure there may be one other way for using AI in social media marketing.
So here we’re going to follow those strategies. But we will even formulate my very own strategy simply to be on the safer side. A method that can contain use of AI in social media marketing and generating content for LinkedIn.
Here is what our content generation workflow will include:
- Strategic Content Foundation
- Content Strategy Framework
- Daily Content Workflow
- Content Creation Schedule
- Content Calendar
- Content Distribution Strategy
- Performance Metrics
- Tools Integration
- Best Practices
Now let’s see if we are able to use AI in our team’s content generation workflow.
Exploring Content Foundation with AI
The core foundation of any social media content accommodates five primary points to think about. Let’s discover a content approach for a product. Also along the way in which we are able to explore the essential applications of AI in social media marketing too.
Taking an example product name: “Pre-Mac” (an quick mac & cheese fast food product)
We took help of ChatGPT 4o in Weam AI and listed here are the outcomes with amazing insights. have a look:
Such information sometimes is hard to find. However when you do have all the knowledge it makes creating core content themes much easier. If you might be wondering what core content themes are, let’s move on to developing one for “Pre-Mac”.
A content strategy framework unveils the sort of content you might be about to supply. It sticks to an idea. Sure, creating core themes will only give us a slight framework of each content we shall be meting out. We imagine the concept can consider your primary pillars mentioned above. And as for how one can use AI to create social media content, perhaps core themes is the starting line.
- Out team asked ChatGPT 4o in Weam AI to supply me with core content themes.
- The condition was we’ll need to use information gathered while exploring the first pillars.
- To be specific the rationale was we desired to create an information pit.
- And play with my LinkedIn account around that information pit.
The results were quite amazing should you ask me:
So as you possibly can see the way it provided me with ideas of constructing narratives across the theme. Focusing on the unique value proposition is vital for any digital agency. And that details about USPs can come handy while we’re using AI to generate social media content.
The themes were like a guide book for generating content for my product. I mean who would’ve thought application of AI in social media marketing can start with making it an efficient ideating assistance.
Now generating content is basically a funneling approach. We start exploring the larger pool after which funnel all the way down to a particular area of interest by way of content.
For example: Pre-mac’s mac & cheese belongs to food & beverages.
This will be done through by following easy steps corresponding to:
- Market Research: To be specific about trends. Are my quick mac&cheese a superb option for my customers? If yes, why?, If no! Why not?
- The Why: Analyzing competitor posts, industry reports, and LinkedIn group discussions related to food, nutrition, convenience meals, and lifestyle.
- Brand Positioning on LinkedIn: Let’s define which group my brand belongs to on LinkedIn. It should answer the “What is my brand?” query
- The What: For Pre-Mac&Cheese, we’ll consider quick gourmet style meals that are easily available for busy professionals, like Surreal cereal. Busy professionals often need quick and straightforward meals. Hence I imagine they’re spending hours to perfectly resonate with their one group of audience on LinkedIn.
- Content: So I’m going to align my content based on the research. Firstly I’ll craft content picking only one particular pillar.
- The Which: Highlighting the convenience feature. How our product aligns with our audience’s fast paced lifestyle.
- Generating Content: I’ll take help from Generative AI tools. The reason is I need to supply content efficiently. Don’t misunderstand me, I don’t wish to mass produce content, I have the desire to make my work easy. That’s one rule if you practice using AI in social media marketing; never mass produce content for the sake of just uploading it.
- The How: Focusing on various types of content. For starting let’s have a look at 4 categories of content; Long posts/articles, Visual Content, Engagement Post, Networking & Partnership. From which lets me deal with generating Visual content.
Before diving into generating engaging content I need to organize a content schedule. Making sure I’m on the best path while learning the applying of AI in social media marketing for my fictional brand. We can take help of ChatGPT in Weam AI again and the result’s presented within the video below.
Content Calendar
The prompt I used was easy:
The Result: My Content Creation Schedule
| Week | Day | Post Type | Content |
| Week 1 | Monday | Image | Eye-catching image of the mac & cheese with a caption “Dinner in Minutes – Taste in Every Bite!” |
| Wednesday | Short Video | Quick 15-second video showing the easy steps to organize the mac & cheese. | |
| Friday | Infographic | Infographic listing the advantages of easy meal preparation and saving time. | |
| Week 2 | Monday | Carousel | Series of images showing busy individuals preparing mac & cheese in numerous settings. |
| Wednesday | Customer Testimonial | Visual post featuring a quote and photo from a satisfied customer emphasizing convenience. | |
| Friday | Interactive Poll | Poll asking followers about their go-to quick meal solutions. | |
| Week 3 | Monday | Image | Close-up image of the ingredients with captions like “Quality Ingredients, Quick Preparation.” |
| Wednesday | Animation/GIF | Animated visual showing the transformation from ingredients to a ready meal. | |
| Friday | Recipe Card | Visual card with preparation steps and dietary advantages. | |
| Week 4 | Monday | User-Generated Content | Share a post from a customer with their story of how mac & cheese saved their day. |
| Wednesday | Behind-the-Scenes | Visual post of the mac & cheese production process highlighting quality checks. | |
| Friday | Thank You Note | Visual thanks note to the community for his or her support with a call to motion to try the product. |
A Simple Workflow for Content Generation with AI
Remember using AI in social media marketing to generate content is about:
- Solidifying your research area about your brand.
- Following specific steps to generate content.
- Evaluating your results and dealing on them again.
Remember to not mass produce and fill your feed with synthetic data.
As a social media manager your content generation workflow will include the next steps:
Step 1. Research & Ideation
First we’re going to generate 10 LinkedIn posts to know what sort of output we get.
Prompt:
Just the prompt won’t do the trick, we wish to explore the event further. So here is additional information that goes with the prompt.
- Analyze trending skilled hashtags
- Identify pain points around quick meals
The Results: Content Generation Weam.Bot
Step 2. Content Creation Process
The step indeed will include the content schedule we prepared.
Here’s the catch: this task is repetitive and we don’t wish to spend more time on this. Sure we wish 10 LinkedIn post ideas based on scheduled content but you do the maths 20 posts with 20 content ideas. It’s like 400 concepts we’ve to create and review.
So we’ll use Weam AI’s custom bot feature to make a bot for repetitive tasks.
Information we defined while making a custom bot:
- Name
- System prompt
- Goal
- Instructions
The following instructions and rather more is on the market: read out how one can construct a custom GPT using Weam.
The Result: LinkedIn Posts.mp4
AI really helpful guidelines for posting
- Content Calendar & Scheduling
- Recommended Posting Frequency: 3-4 times per week
- Best Posting Times:
- Tuesday-Thursday, 10-11 AM and 1-2 PM (Professional peak hours)
- Key Metrics to Monitor:
- Impressions
- Engagement Rate
- Click-Through Rate
- Comments and Shares
- Monthly Review Process
- Analyze performance metrics
- Refine AI prompts
- Adjust content strategy
- Experiment with latest content formats
Did You Find it Helpful?
The use of AI in social media marketing has some good landscapes to explore. Capabilities like content generation, audience insights, and personalization are top of the list. Using AI for a number of brands is like bringing a disciplined approach for enhancing creativity. Robust strategies that help connect brands with their audiences in additional meaningful and impactful ways.
Hope we helped you by providing a base reference for beginning to generate content using AI on your social media marketing workflow. For digital agencies a strategic partnership between AI & Human can open up doors to amazing marketing strategies.
In the near future we’ll see a latest phase of integration of AI as a helpful assistance for social media marketing. Also we do have to deal with using human creativity and technological innovation. A collaboration to create fresh content on your brand. That is what Weam is making efforts towards. We’re helping businesses to adapt AI for his or her betterment.
Save time. Save efforts. Save money.
Weam uses APIs to access the very best AI models. This is why it doesn’t burn a hole in your pocket. And our subscriptions are super inexpensive.
FAQs
How can your use AI in social media marketing for content creation?
Generative AI tools like ChatGPT, DeepSeek, Claude, and Gemini streamline social media content creation by automating repetitive tasks and enhancing creative processes. These tools excel at brainstorming, generating hefty amount of post ideas in seconds
What varieties of content can AI help generate?
Generative AI can produce diverse content formats tailored to social media needs. Text-based outputs include catchy captions, threaded narratives, and data-driven posts. Interactive content corresponding to polls (“Which skincare trend suits you?”) and quizzes are easily generated by Gemini or Claude.
Which AI tools are best for social media content creation?
For text, ChatGPT shines in viral hooks and tweet threads, while Claude produces nuanced long-form captions that align with brand voice. DeepSeek-R1 focuses on data-to-content conversion, ideal for stats-heavy posts. Visual content advantages from DALL·E 3’s ability to generate platform-sized images and Canva Magic Media’s templated designs.
Can AI help with content personalization?
Yes, generative AI enables hyper-personalization by analyzing audience demographics and behavior. Tools segment followers into personas, allowing tailored content—Gen Z audiences might receive meme-style posts with trending audio, while professionals get jargon-rich LinkedIn analyses. Claude adjusts tone dynamically, formalizing language for B2B platforms. It allows you to ensures your content resonates with specific subgroups while maintaining brand consistency.
What are the advantages of using AI for content creation?
AI accelerates content production, reducing a month’s calendar drafting from weeks to hours, and slashes costs by minimizing reliance on agencies. However, human oversight stays vital for cultural nuance and crisis management. Agencies are soon accepting AI elevates creators into strategic roles, specializing in creativity and community interaction relatively than manual labor.
