How much is a customer value for an organization? That is the everlasting query. In order to get a solution, customer and sales teams are sometimes forced to make use of spreadsheets and other manual data evaluation methods. The problem is that these methods are frequently slow and error -prone, which ends up in gaps within the reporting processes.
The challenge spurred two founders, Ido Wiesenberg and Eran Friendinger, to create a technically -based solution as a way to determine a customer's service life. The solution, often known as voyantis, that finally became an organization, offers tools to discover, acquire and maintain customers.
“Voyantis was driven by our vision that the event of the worldwide economic foundations of growth-at-all-cost strategies on more efficient and more responsible growth practices,” said Wiesenberg in an interview with Techcrunch.
Before the muse SomersomWiesenberg began a “personalized television company” called TVinci, which was bought in 2014 by the software company Kaltura. Friendinger has introduced Adience, a platform that gave marketers insight into their mobile customer segments. (With the Teddy Sagi Group in 2013, the production was taken over.)
Voyantis uses Ki to 1000’s of information points to attempt to predict the longer term inclination and lifelong value of a customer. If these predictions are applied to promoting campaigns, they may be fed in as signals in promoting networks and marketing automation platforms.
Voyantis also generates recommendations and “targeted measures” to tell customer -related decisions (e.g. when he offers a customer a upper). According to Wiesenberg, the goal is to assist decision -makers with the subsequent steps and execution newspapers.
In order to guard customers' privacy, Voyantis only stores anonymous usage data, said Wiesenberg.
“For C-Suite managers within the IT department, our platform provides implementable recipes that improve strategic decision-making in reference to customer acquisition, binding and overall growth,” continued Wiesenberg. “The scalability and the robust data security functions of our platform make sure that corporations can depend on voyantis to support their long -term growth goals without affecting data integrity or conformity.”
Voyantis competes with corporations resembling Datascience, Pecan, Ocurate and Black Crow Ai, but Wiesenberg claimed that the startup grows at a healthy speed. He said that Voyantis, who counts the loan provider Money as a customer, has tripled his annual recurring income for 2 consecutive years.
In order to support future expansion efforts, Voyantis has collected 41 million US dollars with the participation of Square PEG, Target Global, Jibe, Redseed, Alicorn and Icon in a financing round of Intel Capital. The latest money is reduced to the production of the corporate and the growing voyantis team from Voyantis to $ 60 million, which is growing in Tel Aviv into the Voyantis team from Voyantis based in Tel Aviv, said Wiesenberg.
“The time of this increase corresponds to the increasing demand for efficient growth solutions in a changing economic landscape, which makes it the perfect moment to scale our operations,” said Wiesenberg. “Our most important focus is on industrial corporations in various industries resembling FinTech, mobile apps, direct consumers and product -based growth. These are the markets through which we discover our ideal customer profile. ”
