YouTube is testing a cool latest AI-powered feature that would shake up the way you discover content.
Instead of just showing regular search results, YouTube is experimenting with a video carousel that appears after specific search queries.
This carousel will display relevant video clips that match the context of your search, offering a more interactive and dynamic technique to find videos.
What’s latest
YouTube’s AI will show you video snippets which are probably to be helpful based on what you seek for. For example, if you happen to seek for “best noise-canceling headphones,” the AI carousel might display quick clips from videos about headphone reviews.
This feature is currently being tested with a small group of YouTube Premium users within the U.S. and is especially focused on product and location-based searches, like shopping or finding things to do in specific cities.
Photo by Leon Bublitz on Unsplash
Why this AI test matters
Though it might not sound like a large change, this feature could make content discovery lots more fun and efficient. Instead of scrolling through limitless titles, you’ll get direct access to relevant video snippets. It’s a part of YouTube’s effort to maintain up with Google’s AI-powered search tools and improve user engagement.
As AI continues to evolve, YouTube’s latest feature is likely to be only the start of smarter, more intuitive ways to go looking for content. Stay tuned!
