New Meta AI app joins the chatbot war, and it’s personal.
Meta has officially launched its standalone AI chatbot app, powered by its in-house Llama 4 model. The app puts Meta directly into the ring with ChatGPT, in addition to rivals like Google’s Gemini, Anthropic’s Claude, and xAI’s Grok.
This is Meta’s most aggressive AI move yet and it’s designed to be your always-on, personalized assistant.
Meta is not any longer just embedding AI into Facebook, Instagram, and WhatsApp. Now it wants its AI to be front and center, as your default companion, built for constant, natural conversation.
Key features
- Conversational engine: Uses full-duplex speech for more natural, real-time voice conversations.
- Discover feed: Shows how others are using Meta AI, with the choice to remix shared prompts.
- Personalized memory: Meta AI can remember facts about you (together with your consent), similar to your travel preferences or hobbies, and tailor responses using data out of your Meta profile and app behaviour.
- Web platform upgrade: Meta has improved the Meta AI web experience, with latest tools for generating and editing text and pictures, plus PDF export and document evaluation in testing.
“2025 goes to be the yr when a extremely smart and personalized AI assistant reaches greater than 1 billion people, and I expect Meta AI to be that leading AI assistant.” – Meta CEO, Mark Zuckerberg
Meta AI has been integrated into its core apps since 2023, replacing the search functions across Facebook, Messenger, Instagram, and WhatsApp. As of January, it had 700 million monthly users, up 100 million in a month.
But this latest app is Meta’s first serious move to compete directly on neutral ground, outside the Meta ecosystem, similar to ChatGPT or Gemini.
Risks
The launch comes amid growing concerns over the mental health impact of personalized AI, especially amongst teens. Meta’s AI has already faced criticism for inappropriate conversations and hyper-personal engagement.
Still, Meta’s pushing forward, aiming to redefine digital companionship.
Availability
- iOS and Android now live
- Voice chat available within the US, Canada, Australia, and New Zealand
- Personalized features rolling out first to users within the US and Canada
Meta is placing a large bet that the subsequent big thing in AI isn’t just smarter, it’s more personal. And it desires to be the corporate that builds the AI assistant you’ll trust together with your day by day life.
