Skechers just launched Luna, an AI-powered in-store assistant that chats with shoppers, gives style advice, and learns what you want, all while quietly collecting data about your preferences.
Debuting at Skechers’ latest flagship store in Singapore’s tech-forward Punggol Coast Mall, Luna is greater than a novelty. It’s a part of a broader shift toward “phygital” retail, where physical and digital experiences blur right into a single, data-rich shopping journey.
About Luna
- AI Stylist in-store: Luna uses speech-to-speech AI to suggest shoes and outfits based on what you’re wearing or browsing.
- Always-on experience: Shoppers can proceed the chat in a while Telegram, making the assistant portable beyond the shop.
- Real-time personalization: Luna adapts its recommendations using live data, bridging AI tech with human-like engagement.
What Skechers says
“With Luna, we’re enhancing the retail journey with a singular, social, and interactive experience,” said Irene Lee, Senior GM at Skechers Singapore. “It’s a part of our DNA to attach with customers through innovation.”
This isn’t nearly selling shoes. Luna is a knowledge funnel, every conversation helps Skechers refine its inventory, marketing, and design decisions. As Manolis Perrakis of We Are Social Singapore put it: “Agentic AI is the backbone of future consumer-facing systems.”
Shoppers’ advantage:
You’re not only talking to a kiosk, you’re contributing to a feedback loop. With every chat, AI learns your taste and nudges you toward certain products. It’s convenient, yes, but in addition quietly powerful and potentially invasive.
Privacy alert:
As conversations shift to messaging apps like Telegram, where interactions feel more private, users may not realize how much they’re sharing or how that data can be used.
The challenge
Can Skechers scale this slick AI setup across older stores with less tech infrastructure? And can they maintain human warmth in a system that automates personal touch?
Skechers’ Luna is an element chatbot, part personal stylist, and part silent observer. It’s a glimpse into retail’s AI-powered future, where shopping is seamless, smart, and just slightly bit surveilled.
Would you’re taking fashion advice from a machine that’s watching you? Skechers is betting you’ll.
