Google is upgrading Search with AI Mode, a feature that might reshape the way you shop, plan, and learn online. It’s now easier to try; no waitlist needed.
Google’s AI Mode blends generative AI with real-time web results. Instead of just providing you with an inventory of links, it understands long, nuanced questions and returns detailed, personalized answers.
What’s recent
- Smarter searches: Ask complex questions like “mid-century modern dressers near me” and get product cards, local store info, and up-to-date prices.
- Travel planning: Visual cards now provide help to compare destinations, restaurants, or hotels complete with reviews, hours, and more.
- Conversation memory: A brand new sidebar shows your past searches, making it easy to return to research or construct on a previous query.
“We’re taking AI Mode and elevating it,” said Soufi Esmaeilzadeh, Director of Search Product Management. “We want to essentially make it easy… to choose up where they’ve left off.”
Starting today, AI Mode in Google Search is open to all Labs users within the US (no more waitlist). Plus, we’re adding recent features to provide help to get things done – from shopping to planning your next local outing.
More details below 
U.S. users can now opt in immediately via Google Labs.
A “small percentage” of users may also see a brand new AI Mode tab in regular Search, no signup required.
Beyond the main points
AI Mode is Google’s answer to AI-powered search rivals like Perplexity and ChatGPT. It offers a more intuitive search experience by mixing AI conversation with fresh web data, a step beyond AI Overviews.
Search is evolving. With AI Mode, Google is popping its iconic search bar right into a dynamic, interactive research assistant. And now, more users can see it in motion.
