Aarki Has introduced Encore, a next generation of the following generation platform, which was created for mobile marketers in a privacy for a comprehensive growth of fullnel.
Encore was developed and combined for intelligent user recording and greater storage and combines dynamic targeting, continuous model development and 4-way optimization of SKAN.
Encore is the one uniform platform within the industry with a privacy-first framework that supports each the user acquisition (UA) and retargeting (RT) in iOS and Android and unlock high-performance synergies for sustainable growth and long-term user loyalty.
Driven by the Aarki infrastructure based in San Francisco over 1,000 in possession and operated servers and the flexibility to process six million queries per second, dynamically, that data waste and maximized data waste and maximization of the campaign efficiency are attributed.
Main benefits of the encore
- More intelligent targeting: Creates high -precision audience segments using full spectrum data. Including non-disabled MMP data and real-time ad signals.
- Full-funnel intelligence: Seamlessly combines UA and RT strategies for the lifespan value of upper in-app users.
- Continuous learning: Deep Neural Networks New Calibrate models in real time based on live performance signals.
- Skan 4-capable optimization: Future-proof targeting and down funnel optimization for a knowledge protection mobile ecosystem.
“At Aarki we consider that the longer term of mobile marketing belongs to platforms that standardize performance and privacy,” said Aman Sareen, CEO of Aarki, in a press release. “With Encore we deliver a full-funnel solution that allows mobile app marketers to turn out to be smarter-from the acquisition to storage, while on this planet of privacy. Encore shouldn’t be only a development; it’s a fundamental change within the approach of the industry intelligent, responsible promoting.”
Early results show the results of Encore. For a worldwide gaming brand, the Encore from Aarki provided a rise of 25% in D7 Roas (return on the promoting expenses on day seven) and a price reduction of the prices per installation (CPI) in comparison with previous optimization approaches. Encore also offers an internal creative studio for real -time ads strategy and performance. By introducing continuous learning, creating the dynamic audience and optimizing cross-lifecycle optimization, Encore brands helps to speed up growth and at the identical time construct up long-term user trust.
Aarki has been pioneering solutions for mobile growth solutions for over 14 years. Today the corporate processes 5 million promoting requests per second to greater than 10 billion devices worldwide and provides measurable results for a whole bunch of leading brands and publishers. Aarki continues to be a pacesetter within the post-IDFA landscape on the success of his posting solution, with which brands can unlock latest user acquisition and storage options from first-time bidders, that are designed to advertise sustainable mobile growth.
Aarki is a AI-driven mobile growth platform that gives full funnel performance through dynamic targeting, deep neural network optimization and privacy and innovation. Aarki serves worldwide leading brands and publisher and combines progressive machine learning, creative strategy and possession infrastructure to advertise the more intelligent acquisition, stronger storage and superior ROI. Aarki has its headquarters in San Francisco with offices in North America, Europe, the Middle East and North Africa and Asia.
