How do you ought to earn money when you watch TV? RumiA AI media company collected $ 4.7 million in a financing round in front of the seed to rework passive media with rewards.
Rumi only starts his beta app in invitation and will enable users to take care of media content in real time.
The round, which is directed by A16Z CRYPTO CSX and EV3, will support Rumi's mission to create the primary decentralized AI infrastructure for media and to mix the most recent artificial intelligence with user-powered indexing with a view to transform streaming into intelligent, interactive experience.
The spectators can use characters or skilled athletes to discover what they do on the screen, chat, actors and outfits on the screen or to be checked in real-time facts in heated political debates-there.
“Rumi is up to this point with the most recent state of the AI agents, the patron media and decentralized infrastructure,” said Salvador Gala, co -founder of EV3. “Your approach to indexing audio and video content via a distributed network of AI-powered nodes enables users to profit directly from existing behaviors.”
Streaming meets earnings
When users spend greater than five hours a day observing content -often during multitasking -Rumi allows you to earn passive income by contributing alternative computers to construct the richest knowledge base on this planet on video content, which in turn enable AI agents to deepen and expand what we cannot even imagine, said the corporate.
“AI can really make storytelling urgently – but it surely first has to grasp the content and culture of the world,” said Niko Cunningham, CEO of Rumi, in an evidence. “Rumi builds this infrastructure and offers users a technique to be a part of it from day one.”
This decentralized indexing system helps AI agents, more intelligent knowledge and personalized characteristics resembling context-related overlays, real-time culture context and interactive recommendations and at the identical time protect the privacy of the users and respect the IP of content.
Business model and partnerships
Rumi licenses infrastructure for AI agents, developers and creators of third -party providers and offers agents brand recent functions and monetization options. These possibilities include context-related ads that, from the viewer's viewpoint, will be seamlessly integrated into the conversation with AI agents and plenty of more value-added lawyers. During the cooking shows or fashion connections, agents can have biological recipe cards float with what characters wear on the screen.
Rumi also builds up a “decentralized Nielsen” and offers real-time analyzes and insights from the audience. Almar partnerships include Virtuals.ioThe Rumi-APIs will integrate agents using their platform media context perception and interactivity functions, along with tvis and story protocol which might be depend on Rumi to supply unique viewer data and content analyzes.
Rumi now welcomes early users to his watch-to-ear-beta, in order that the participants can contribute to creating what the primary intelligent, user-powered media ecosystem calls. Register https://www.rumilabs.io.
How rumi works
Infrastructure that enable AI to grasp human stories and culture in billions of hours.
Imagine a complete line-up and crew, commentators, shopping assistants, facts, researchers and writers in your front room to have your couch while watching your favorite movies, shows, sport and news. This is a context -related AI within the media. In order to enable this future, the corporate built up a decentralized network of indexers that analyze content while being observed and was compensated for its work and calculation.
Over time, the corporate plans to make use of the cash to bring the world's best AI architecture for the distillation of history from video: relationships between actions, characters, objects; Story / character arches – project, understanding and AI that take part in the stories of the world – not only documents and facts resembling the present LLMs of today.
The company builds infrastructure to support live TV / sports (against historical content that now cover) and construct a brand recent gateway to media, D2C app-First AI Remote and Media Companion.
How the “Watch-to-Eearn” model works

Users receive their computing and data contributions. They offer value by analyzing video content and interacting with it in your machines.
This data is beneficial since you enable the following generation of AI agents, discover and understand content with a view to provide you with the chance to expand and personalize content for you and to rework passive media into interactive experiences.
The analytics data of the viewing that we collect about how people interact with content in depth are also used to enhance content and promoting quality.
The company said it could help the person creators and Hollywood studios to enhance the standard of storytelling, since Rumi collects the richest and most detailed data on what’s resonance – stories, characters, objects.
Rumi said it could invest the return of advertisers by enabling context-related agent ads which might be more personalized and beneficial for consumers and seamlessly, organically within the natural flow of conversation … Advertisements that don’t feel like ads. Of course, people must comply with the corporate's data protection guidelines.
As for the goal group, Rumi said, everyone with a pc and access to streaming platforms can now connect our network and are rewarded for his or her contributions to enable AI-powered media. The company focuses totally on web3 users because they’re used to the model to share their alternative resources resembling computing power or bandwidth in exchange for points or tokens.
Competitive company
There are some decentralized networks that folks pay for his or her arithmetic resources to coach AI models or result in conclusion, resembling the Bittensor, Akash or Render.
However, Rumi said that it targeting the video understanding and built its proprietary deep learning models and architectures that enable him to distill the essence of the story from the video, of which Rumi believes that they might be critical of AI to grasp the stories that folks understand and the way they get in contact with our culture and within the direction of humanity.
Rumi earns money by sharpening the AI agent media context awareness and enables them to turn into greater than easy bots on social media. Rumi calculates them for access to its APIs and serves the context ads of the tip users.
It also sells viewer data and analyzes to media firms, advertisers, AI laboratories and other parties which might be concerned with understanding how consumers interact with content (on which they might spend five hours a day).
Guidelines for content license and rights management for AI
Rumi said it saved, reserves or expose no actual IP-protected content. The decentralized network indicates it in an analogous technique to Google indexed web sites.
The company said that AI models would never train for this IP-protected content. It builds infrastructure that advantages IP owners: Rumi gives you a brand recent direct communication channel together with your audience, through which you’ll be able to deepen the commitment of consumers in a way that’s previously unimaginable and might access recent monetization options.
The courts have repeatedly confirmed that the publication of detailed transcriptions or summaries of video content is qualified as a good use – as in Google Books (Authors Guild v. Google), by which seards of entire books have been transformative and displayed. And the identical in tveyes v. Fox, where the indexing and reuse of Broadcast content for the search and review was partially confirmed as a good use.
Rumi's network of indexers transcribed content, but doesn’t publish it to the general public. The Rumi protocol only comprises APIS in order that AI agents can interact with this transcript and content fingerprint immediately.
Rumi said this opens up infinite opportunities to make their content more personalized and interactive. Therefore, it ultimately advantages the IP owners because they lead communication channels with their audience, which they’ll monetize.
Why now? Which macrotrends converge Rumi -Livable today?
Consumers want interactive, networked, personalized and immersive entertainment. It is evident that the expansion of games, social media and the large second screening trend is taken into account: 80% of the gene ZS report, which is always scrolling through their phones during television.
Consumer -KI agents are shortly before the boom, but they may not start with high inserts resembling planning and payment of their vacation. You will start in your front room and make your entertainment more, connected and more instructive. Tech is finally ready, and everybody can analyze content on their device, contribute to a more urgent and personalized way forward for the media, said Rumi.