At the top of the Keynote of the WWDC 2025 on Monday, the corporate literally sang his praise to app developers as a singer-songwriter All stone Customers converted positive app store reviews of shoppers into song texts for a melody entitled “6 of 5 stars”.
“The best app I've ever made showed my sad eyes,” he shouted. “This will not be an app. It is a murals.”
However, what Apple didn’t mention was something that needed to do with the turbulent last years for his developer community or in a broader sense, and why his developers should proceed to trust an organization that fights for each nickel and each dimer and failed in other ways.
In recent years, the Tech-Riese, based in Cupertino, has brought his app Developer Community through the Wringer, since he strictly struggled against regulation, complaints and other efforts to contain his alleged app store monopoly through nations, legislators and the courts.
In the meantime, a few of an important technological advances that the developers' apps could modernize for the KI era don’t yet have to realize.
In March it delayed its “personalized” Siri with AI, who demonstrated on last 12 months's WWDC. Apple only briefly recognized this fum on this 12 months's keynote address when SVP des Software -Engineering Craig Federighi said that the work “needed more time” to satisfy Apple's high bar.
At WWDC, Apple scattering mentions KI, which refers to Google's functions in relation to Google's AI, similar to the AI-operated translation functions of Apple, even though it has tried to distinguish from Google by offering lyrics translations in Apple Music. Apple's AI-powered visual intelligence function was even demonstrated by typing Google's app for image search results, which feels more more likely to feel on Android devices with innovations similar to circle to go looking, lens' multiensearch, visual search in videos and far more.
Elsewhere, Apple has released the developers' demand for KI with further integrations into Openai technology, similar to the addition of chatt in Apple's image Playground app and coding aid in Xcode. Nevertheless, no business with other AI providers were announced Rumors that Google Gemini integration Was on the way in which and this Apple teamed up with Anthropic on a AI-driven Coding aid star.
Apple also has more easier to make use of its script and automatic app linkages when adding AI functions. However, this felt more like a stop gaps to capture power users until a Ki-Siri could take actions of their apps for them.
Then there was the deafening silence in regards to the increasingly controversial app store commissions.
In the United States, for instance, Apple is fresh from a major lack of Apple in its fight against Fortnite Maker Epic Games, which now enables users to supply developers to alternative payment mechanisms on the Internet, where it cannot accept a commission.
Nevertheless, Apple didn’t hung out during his long-term keynote to speak about how the App Store is the perfect place to accumulate an app business, create improvements to payment processing systems or the best way to find fraud. (It advertised a few of his developer benefits in the times of the WWDC, where it focused on its anti-Fri-Fraud characteristics and tolerance.)
Apple also began an independent game app, however the keynote address focused on the benefits of consumers – challenges, social functions, easy accessibility to Apple's own game business – not what it could do for mobile developers.
As some had not hoped, Apple also announced a discount in orders for App Store for all developers and at last asked the query to rest whether Apple's in-app payment system is value its price.
While more developer focusers are being improved on the WWDC this week, Apple has given its developer Keynote, Platforms State of the Union and his various sessions the possibility to surprise his developer community with a type of recognition that were difficult up to now few years, but ultimately on the developers.
Instead, the one reference to the changing market dynamics of the App Store ecosystem was a small update for its App Review guidelinesWho exchanged the wording “Alternative App Marketplace” for “Alternative Sales” – a subtle memory that Apple only believes that the one app “marketplace” that may exist is a separate app store.
As far because the business of developers is anxious, Apple first appeared to consider itself and his own health insurers. In the initial developer Beta of iOS 26, the App Store opens by default for its search side, which implies that Apple develops developers to spend more for its app store searches for the invention.
Other changes indicate that Apple sees developers as one other lever that’s pulled to make the corporate extra money, while it focuses on delighting consumers with latest frills and whistles, because the revision of the cutting design, the liquid glass.
Although Apple is inspired by his VR Headset Vision Pro, there was no explanation for the developers why they need to take over its perfectly functioning apps to satisfy them These latest design guidelines. The company could a minimum of have the proven fact that liquid glass appears to be an obvious forerunner for constructing an operating system that finally extends beyond smartphones and tablets to be able to achieve latest computer platforms similar to AR glasses.
But Apple's cultural preference for the storage of secrets, despite years of in depth leaks, mainly from Bloomberg's Mark Gurman, stated that liquid glass was anything but an updated latest search for WoW consumers.
At the event of the event by singing completely happy App Store reviews (a system that now find out about bots and faux reviews, as developers know), Apple tried to brighten up the mood. It knew that this 12 months's event would miss its developer community with its delays in AI under an aggressive striving for developer income.
The final result made the song like a performative act of appreciation of the developer – y – and never an actual reflection on how precious developers are on the power of Apple to send more iPhones and make consumers completely happy.
