AI recommendations on web sites can still have the chance to get the information traffic that Google search offers, but they grow quickly. According to latest data from the provider of Market Intelligence SimilarThe KI platforms in June generated over 1.13 billion recommendations for the world's leading 1,000 web sites, a number that has risen by 357% since June 2024.
However, Google search accounts for a lot of the data traffic on this website, which makes up 191 billions of billions in the identical period of June 2025.
News and media are a special category of interest nowadays. Online publishers see the decline in traffic and prepare for a day that you simply call “Google Zero” when Google stops sending traffic to web sites.
For example, the Wall Street Journal recently reported data that showed how AI overviews killed traffic on news sites. Plus, A Pew Research Center study This week, 18% of the roughly 69,000 search queries of AI overviews resulted in a survey of 900 US google users, which caused users to click on the left in 8% of the time. If there was no AI summary, users clicked almost twice as much or 15% of cases.
In the identical way, June's AI transfers has been available for news and media web sites by 770% since June 2024. Of course, some web sites will rank higher than others who block access to KI platforms, because the New York Times does, as a consequence of their lawsuit with Openai on the usage of their articles to coach their models.
In the category of stories media, Yahoo led 2.3 million AI transfers in June 2025, followed by Yahoo Japan (1.9 m), Reuters (1.8 m), the Guardian (1.7 m), India Times (1.2 m) and business insider (1.0 m).
With regard to the methodology, similar AI recommendations as web recommendations count on a website of an AI platform reminiscent of Chatgpt, Gemini, Deepseek, Grok, confusion, Claude and Liner. Chatgpt dominates here and makes up greater than 80% of the AI recommendations to the highest 1,000 domains.
The company's evaluation also examined other categories that transcend news, reminiscent of e-commerce, science and education, tech/search/social media, art and entertainment, business and others.
Amazon from Etsy and Ebay followed in e-commerce when it got here to the web sites that saw most recommendations in June at 4.5 m, 2.0 m and 1.8 m.
Among the perfect technical and social web sites, Google was not surprisingly at the highest of the list of 53.1 million recommendations in June, followed by Reddit (11.1 m), Facebook (11.0 m), Github (7.4 m), Microsoft (5.1 m), canva (5.0 m), Instagram (4,7m) (4.4m) (4.4m).
The evaluation excluded the Openai website, as so lots of her recommendations got here from Chatgpt and identified to their services.
Across all other domains, The No. 1 Site by Ai Referrals for Each Category Included YouTube (31.2m), Research Gate (3.6m), Zillow (776.2K), Europa.eu (992.9k), Wikipedia (10.8m), Nih.Gov (5.2m), Investing.com (1.2m), Home Depot (456.5k), and Zara (325.6K).
