Generative KI apps recorded enormous growth in the primary half of 2025 each for downloads and within the income within the apps, a report by Market Intelligence company Sensor tower said. Users have downloaded Genai apps 1.7 billion times in comparison with 1 billion H2 2024. These apps doubled sales with the app app and brought in $ 1.87 billion in H1 2025 in comparison with USD 932 million in H2 2024.
The report found that the users spent over 15.6 billion hours for Genai apps in the primary half of 2025, a jump of 8.5 billion hours in H2 2024. This time over 426 billion sessions were recorded.
Asia was the fastest growing marketplace for genai apps and, due to markets equivalent to India and the Chinese mainland, also took over the market share with regard to downloads with 42.6%. Download growth in Asia was 80% in H1 2025, in comparison with 51% in Europe and 39% in North America.
While Latam recorded the best growth for in-app purchases for GEMAI apps, North America still holds the lead in relation to the market share with 40%.
The persistent growth of chatgpt
The Sensor Tower found that Chatgpt was the leading app for in-app income in every country, bar China. However, China's Deepseek in relation to the variety of downloads in weeks after the beginning has achieved higher performance.
People also spend more time with different AI assistants, with Chatgpt leading the pack. People used the app for greater than 12 days in a single month for H1. Other popular apps were character -KI, polybuzz, deepseek and confusion.
Chatgpt's stickiness was impressive. The Sensor Tower said that individuals use OpenAS app as much as X and Reddit. Only Google has a greater rate for the typical variety of days monthly. The report also mentioned that using Chatgpt's weekend use has also improved in comparison with last yr and signals that individuals depend on the AI-driven chat app that goes beyond work.
“This development makes its app user pattern more just like Google's, which consumers depend on each during and outdoors of working hours as primary search tool,” the report said.
Over time, the gap between using chatt and using apps in the highest search engine and the browser categories has decreased. For example, Chatgpt in H1 2025 had 16 minutes of average every day use in comparison with 18.2 minutes for the highest search engine and the upper search engines like google and yahoo and the browser.
In addition to the search, users also use chatt for health and wellness, shopping, personal financing and advice for meals. The report states that greater than a 3rd of the input requests for lifestyle and entertainment used to Chatgpt within the second quarter of 2025.
The Sensor Tower found that Chatgpt uses users on mobile apps and platforms. It is alleged that greater than 15% of the chatt users on the US web and mobile devices access them higher than other platforms equivalent to Temu and threads. While Chatgpt has shown progress, it continues to be behind other platforms equivalent to Google, Facebook, YouTube, Google Docs and Amazon, on which greater than 25% of the users access the service each on the internet and within the cellphone.
Apps literally add “Ki”
In her report, the intelligence company said that the term AI now appears over 100,000 times in app descriptions each within the App Store and within the Play Store. Users have downloaded apps that mentioned AI 7.5 billion times in H1 2025, which made a complete of around 10% downloads.
In the past 12 months, a growing variety of apps in categories equivalent to AI assistants, generation of AI content, photo editing, nutrition and nutrition, test preparation, tutoring and study, translation and other hobby and interests have added AI-related terms.
An increasing variety of apps in the highest charts for various categories now has their name “AI”. However, this complement only has a brief -term increase in downloads.
“It will not be surprising that apps that add terms equivalent to 'Ai' or 'LLM' to their app names or descriptions experienced a remarkable increase in downloads in the next months,” said Sensor Tower.
