Meta AI's app downloads and day by day users skyrocketed after the launch of the AI ​​video feed “Vibes.”

New data suggests that usage of Meta AI's mobile app for iOS and Android has increased significantly. According to a brand new evaluation from the market research provider Similar webAs of October 17, the variety of day by day energetic users of the app across each platforms increased to 2.7 million, in comparison with around 775,000 just 4 weeks ago. Additionally, Meta AI's app installs have also increased, reaching 300,000 recent downloads per day, in comparison with lower than 200,000 day by day downloads a couple of weeks ago.

For comparison: a yr ago, on October 17, 2024, the Meta AI app recorded just 4,000 day by day downloads.

The company says it hasn't found any meaningful connection in either search or promoting estimates, but notes that Meta may run Facebook or Instagram promotions that wouldn't be captured in its model.

However, there’s also one other possible explanation for the sharp increase: the launch of Meta's recent Vibes feed in September, which introduced short, AI-generated videos to the Meta AI mobile app.

Meta AI launched the Vibes feed on September twenty fifth, which correlates with the app's sharp increase in day by day energetic users on iOS and Android, as shown within the table below.

Recently, OpenAI's Sora video generator made headlines when its app reached the highest of the App Store as users desired to check out the brand new technology. However, Meta AI could even have benefited from this introduction. While Similarweb says its data doesn't prove cause and effect, it's possible that the eye on Sora led some people to try Meta AI to match the 2 experiences.

Another possibility is that Meta may benefit from Sora's invite-only status. That said, those that weren't in a position to try the OpenAI app can have been searching for an alternative choice to experiment with. This would even be an interesting explanation, because it suggests that OpenAI's decision to watch Sora can have directly boosted its competitors.

As of October 17, Meta AI's app saw a 15.58% increase in day by day energetic users worldwide, while ChatGPT, Grok and Perplexity saw declines of three.51%, 7.35% and a couple of.29%, respectively.