YouTube Shorts viewers may soon see AI versions of their favorite creators as they scroll through their feeds. YouTube CEO Neal Mohan announced on Wednesday that YouTubers will soon find a way to create shorts featuring their very own likeness.
“This yr, you possibly can create a brief film along with your own likeness, produce games with a straightforward text prompt, and experiment with music,” Mohan wrote in his annual letter. “Throughout this evolution, AI will remain a way of expression and never a alternative.”
Short movies, which Mohan says now average 200 billion views per day, are one of the crucial popular media on YouTube. The company continues to speculate in brief movies to keep up viewership. While YouTube didn't provide any further details about these similarities, the brand new feature will complement the platform's current AI tools for Shorts, including the flexibility to generate AI clips, AI stickers, automatic AI dubbing, and more.
Mohan said YouTube may also provide creators with latest tools to administer the usage of their likeness in AI-generated content.
While YouTube allows creators to feature their very own likeness of their videos, the Google-owned platform recently introduced technology to forestall others from using it. Last October, YouTube introduced similarity detection technology to eligible creators to discover AI-generated content that features the creator's likeness, similar to their face and voice. Creators can then request removal of AI-generated content.
Like other social platforms, YouTube is fighting the spread of AI bullshit. Mohan says the corporate is working to keep up a high quality viewing experience.
“Over the last 20 years, now we have learned to not impose preconceived notions on the creator ecosystem,” Mohan wrote. “Today, once-weird trends like ASMR and watching other people play video games are mainstream hits. But with that openness comes the responsibility to keep up the high-quality viewing experience people want. To limit the spread of low-quality AI content, we’re actively constructing on our established systems which have proven highly successful in combating spam and clickbait, in addition to reducing the spread of low-quality, repetitive content.”
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YouTube may also expand Shorts to incorporate latest formats, including image posts already popular on TikTok and Instagram Reels.
