Instagram boss Adam Mosseri proclaims upcoming generative AI features for the social app that may allow creators to vary “almost every aspect” of their videos using text prompts. The editing tools can be based on Meta's Movie Gen AI model and are expected to launch on the social network sometime next yr, Mosseri said in a Video shared on Thursday.
“We’re working on some really exciting AI tools for the creators on the market,” Mosseri said. “Many of you create great content that makes Instagram what it’s, and we wish to present you more tools to aid you realize your ideas. And it is best to have the ability to do whatever you would like along with your videos. You should have the ability to vary your outfit, change the context by which you sit, add a necklace, whatever involves mind,” he added.
The video previews the AI ​​editing features Mosseri is introducing, including the flexibility to vary your outfit, change your background environment, add jewelry, and alter your overall appearance.
For example, in a single scene, Mosseri's background turns right into a snowy atmosphere, and in one other, he turns right into a puppet-like, animated version of himself.
While the preview looks clean and seamless, it’s unknown whether the user-facing editing tools will produce the identical results once launched.
When Meta introduced Movie Gen in October, the corporate said the model allows the use of straightforward text input to create videos and sounds, and to edit existing videos. Meta said on the time that the AI ​​video generator wouldn’t be publicly available. Today's announcement shows that Meta will use the model to present creators on Instagram more AI editing tools for his or her videos.
It's value noting that Meta Movie Gen introduced months after OpenAI and Adobe introduced similar models. OpenAI's Sora rolled out to some users earlier this month, and Adobe began allowing some users to check its Firefly video generator in October.
