When EJ Cho founded its first company in 2018, he was exposed to what it takes to market a product. He was surprised to search out a market with various disposable tools.
“It was a really frustrating experience,” said Cho to Techcrunch. “I needed to learn and juggle all of those different tools. It felt like a really inefficient way of conveying their word to the users. I actually have all the time been fascinated by making marketing a bit of more efficient and simpler. “
Cho (see shown at the highest left) was on this concept for just a few years, while he worked in engineering teams in corporations resembling Meta, Affirm and almost. After the progress within the generative AI in 2022, he found that he was in a position to solve the marketing problems he had had with AI for years.
The result was tofuA AI-controlled B2B marketing platform with which all potential marketing campaigns of an organization are to be brought right into a room. The platform integrates into the prevailing workflow and tools resembling Hubspot and Salesforce of a marketing team and uses AI to routinely change the marketing copy for various marketing channels and personalize marketing content for various customer types.
Cho, co -founder and CEO of Tofu, said that, while constructing his frustrations with marketing tools when constructing an organization on consumers, he was a natural selection for a generative AI approach.
The Tofu team consulted greater than 40 different CMOs before writing a code, Cho said to search out out what their biggest pain points were. The two areas that appeared consistently were that CMOS personalized content in various market segments and reused content for various channels. Cho said Tofu first concentrated.
“If you actually give it some thought, there isn’t a lot delta between what you ought to write for an e -mail and what sort of landing page copy is,” said Cho. “Obviously there are these little nuances, nevertheless it is nothing that can’t be embedded under a tool.”
The tofu, based in San Francisco, began at the tip of 2023 and has noticed a robust demand. The company has 12 times sales growth, even though it is price mentioning that it is just a bit of greater than a 12 months in operation. Customers include Deepscribe, Check Point and Wunderkind.
The company pronounces a round, which is split by Signalfire with the participation of Hubspot Ventures, Tau Ventures and correlation corporations, under a series of existing VC investors and Angel investors in a round A 12 million US dollars.
The use of AI in marketing isn’t necessarily a brand new concept-NOCH a post-chatt concept. Jasper, which helps corporations with AI-controlled marketing, has been around for a decade and has a worth of greater than $ 1.5 billion. Cordial, one other cross-channel marketing platform, has collected greater than $ 70 million in enterprise financing.
Cho admitted that the room was overcrowded, but added that he believes that Tofu is in a very good position since it touches so many alternative teams inside a marketing department in comparison with a disposable tool. That makes it stickier than among the other tofu competitors, he said. The incontrovertible fact that Tofu isn’t only a chatt-wrapper and offers an integrated end-to-end solution has it emphasized, he added.
After Tofu has accomplished its round of Serie A, the corporate is expanding the product's skills to construct a source of truth for marketing teams.
“It's a loud room,” said Cho. “We principally position ourselves in replacing and supporting multiple applications for which you purchase individual tools with a platform. This uniform platform is subsequently a really appealing promise of values ​​for purchasers, especially for corporate customers. “
