We all know and have heard about search engine marketing (website positioning), and for 20 years, everyone has been laser-focused on attempting to please Google’s search rating algorithm. However, that might now be changing with the introduction of Generative Engine Optimization (GEO), which allows large language models (LLMs) and AI-powered search tools like ChatGPT, Perplexity, Gemini, and more to search out more accurate and specific information.
While the concept of GEO is a hot topic, the tools to construct a business around it have been lacking until now. Firecrawl has just released FireGEO, an open-source SaaS starter kit to assist developers construct GEO apps.
What is FireGEO by Firecrawl?
According to Firecrawl, FireGEO is an entire, extensible, and open-source Next.js starter kit that gives the complete foundational infrastructure for constructing a GEO-focused SaaS product. FireGEO allows developers to bypass the long setup of user authentication, billing, and database configuration, and as a substitute allows engineers to deal with creating unique GEO solutions. The kit is built with a contemporary tech stack, including Next.js 15, TypeScript, and PostgreSQL, and is designed to be fully extensible.
Here’s a breakdown of what FireGEO includes:
- Core GEO Functionality: Using Firecrawl’s clever scraping capabilities, FireGEO’s powerful brand monitoring engine collects information from any website and comprehends brand context. After that, it analyzes brand visibility, sentiment, and rating using quite a lot of AI providers, comparable to OpenAI, Anthropic, and Perplexity. In order to supply a comparative evaluation, the engine may robotically discover competitors.
- SaaS Boilerplate: FireGEO comes with pre-configured user authentication through Better Auth, subscription billing with Autumn and Stripe, and a scalable database using PostgreSQL and Drizzle. This means you may have a production-ready SaaS app up and running in a fraction of the time it will normally take.
- Open-Source and Extensible: Because FireGEO is open-source, you might have complete control over the code. You can swap out components, add latest features, and customize your entire application to suit your specific needs. The project is hosted on GitHub, and the creators encourage community contributions.
- Comprehensive Tech Stack: The frontend is built with Next.js and Tailwind CSS, giving a contemporary and responsive user interface. The backend is a robust combination of PostgreSQL and Drizzle for the database, with API integrations for various AI providers.
Source: Charly Wargnier
FireGEO provides a solid foundation for developers to construct upon, and Firecrawl helps to lower the barrier to entry for creating latest businesses and tools on this space.
In Conclusion:
Firecrawl has dropped the barrier to experimenting with Generative Engine Optimization (GEO) by not only launching FireGEO but additionally making it open-source, allowing developers to deal with constructing GEO apps. The GitHub repo is price forking in case you’re planning to construct a full-blown GEO SaaS, need an internal pulse on brand mentions, or just want to review modern SaaS architecture. Firecrawl has literally given developers all of the essential tools and infrastructure to work with.
↗️ GitHub!
↗️ Source!
This AI tool has not been verified by our editorial team. If you’re the owner or team member of this AI product, please try our partnership page.

