Following last 12 months's trend of featuring AI in multi-million dollar commercials, the 2026 Super Bowl commercials went a step further by utilizing AI to each create the commercials and promote the most recent AI products. Love it or hate it, the technology has turn into a star in its own right alongside the most recent movie trailers and snack brands.
Let's explore the most important moments from this 12 months's Big Game ads, which featured all the pieces from robots and AI goggles to a touch of drama with tech founders.
A witness
Vodka brand Svedka selected the primary “mainly” AI-generated national Super Bowl spot. The 30-second business, titled “Shake Your Bots Off,” features the corporate's robotic character, Fembot, and her recent companion, Brobot, dancing circles at a human party.
According to Svedka's parent company Sazerac, it took about 4 months to reconstruct the fembot and train the AI to mimic facial expressions and body movements. The Wall Street Journal reported. However, the vodka brand noted that certain features were still handled by humans, similar to plot development.
The company worked with AI company Silverside to create the Super Bowl spot. based on ADWEEK. Silverside AI is identical team behind the most recent AI-generated products Coca-Cola commercials The sparked controversy.
It's a daring move to debut AI-generated content throughout the Super Bowl, an event known for high-profile, high-production promoting. The heavy reliance on AI is polarizing and fueling debates about whether AI will replace creative jobs.
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Either way, Svedka definitely got people talking.
Anthropocene
Anthropic's ad wasn't nearly selling the Claude chatbot. it was about casting shadows. The business took a swipe at OpenAI's plan to introduce ads to ChatGPT with the tagline: “Ads are coming to AI. But to not Claude.” Instead of focusing solely on Claude's facial expression, it’s was fun at the thought of your helpful AI assistant suddenly turning right into a hype man for Step Boost Maxx insoles.
Not only was it not a normal product pitch, but it surely also escalated into an internet feud. Sam Altman from OpenAI shot back On social media, he called the ad “clearly dishonest.” Even though we didn't get one other rap battle between Kendrick and Drake this time, we can have gotten our own AI, a nerdy version of that.
Meta introduced its Oakley-branded AI glasses designed for sports, training and adventure, including extreme scenarios similar to tracking a departing plane.
The ad featured adventure seekers, from skydivers to mountain bikers, using the glasses to capture epic moments. Famous faces like iShowSpeed and filmmaker Spike Lee made appearances, demonstrating skills like filming a basketball dunk in slow motion, posting hands-free to Instagram, and other advanced features.
The tech giant also showcased its wearable AI technology in last 12 months's Super Bowl ad to pique consumer interest, with stars including Chris Pratt, Chris Hemsworth and Kris Jenner showing off their meta Ray-Ban glasses.
Amazon
Amazon's ad took a cheeky (and barely disturbing) approach, starring Chris Hemsworth within the satirical plotline “AI's out to get me.” The business exaggerates popular fears about AI, with Hemsworth humorously accusing Alexa+ of plotting against him. Scenes included Alexa+ closing the garage door on his head and shutting the pool cover while he swam, with each mishap escalating to the purpose of absurdity.
Beyond the dark comedy, the ad introduced the brand new Alexa+ and demonstrated its improved intelligence and capabilities starting from managing smart home devices to planning vacations. Alexa+ has been available in early access for over a 12 months and officially launched to all US users on Wednesday.
ring
Ring's business highlighted its “Search Party” feature, which uses AI and a community network to reunite lost pets with their owners. The ad followed a young girl looking for her dog, Milo, and illustrated how users can upload a pet's photo to the app, where the AI works to discover matches and tap into nearby cameras and the broader Ring user community to assist find missing furry relations.
Ring recently announced that anyone can now use Search Party, even without owning a Ring security camera. According to the corporate, the feature has already helped reunite multiple lost dog with its owner each day.
Google's ad featured the Nano Banana Pro, its latest image generation model. The business followed a mother and son as they used AI to assume and design their recent home, uploading photos of bare rooms and remodeling them into personalized spaces with just a couple of prompts.
ramp
Ramp scored a giant hit by hiring Brian Baumgartner – the actor who played Kevin from “The Office” – for its Super Bowl business.
In this spot, Baumgartner uses Ramp's AI-powered expense management platform to “multiply” itself and effortlessly manage a mountain of labor. The ad highlights how Ramp's all-in-one solution helps teams concentrate on crucial tasks through intelligent automation.
And in a playful nod to his TV personality, Baumgartner carries a pot of chili within the ad, referencing Kevin's legendary scene when he gets his colleagues to check out his beloved recipe, only to spill all the pot on the ground.
lapping
Rippling, the cloud-based workforce management platform, has gone above and beyond first-ever Super Bowl business. The company hired comedian Tim Robinson for a spot about onboarding an alien monster, his mockery of HR woes, and the promise of AI automation.
Him and him
Healthcare company Hims & Hers used its Super Bowl spot to deal with disparities in access to healthcare. The ad cleverly references the lengths the wealthy go to for health and longevity, and even appears to poke fun at Jeff Bezos' Blue Origin spaceflight in 2021 and Bryan Johnson's expensive anti-aging routines.
In recent years, the corporate has launched an AI-powered “MedMatch” tool to offer more personalized treatment recommendations, particularly for mental health and wellness.
Wix
Website builder Wix unveiled its recent AI-powered platform, Wix Harmony, promising that website creation will probably be as easy as chatting with a friend. The flagship platform, unveiled in January, combines AI-driven creation and “vibe coding” with full visual editing and customization.
Wix's biggest competitor, Squarespace, also has one Super Bowl business this 12 months. Ad from Squarespace has a more cinematic approach starring Emma Stone and directed by Yorgos Lanthimos.
