Real fitthe AI-powered size and fit personalization tool, has been offering its size advice solution to 1000’s of shops for nearly 20 years. Now the corporate is venturing into the realm of generative AI with Fit Hub, a brand new tool designed to make it easier for internet buyers to seek out clothes that fit their body type.
Size issues remain a significant reason for friction amongst online consumers. The average return rate in e-commerce is 17.6%. Many customers attempt to avoid returns by rigorously checking product detail pages for size charts, descriptions and customer reviews to gauge how clothes fit. With its newest tool, TrueFit is concentrated on helping consumers get well-fitting clothes the primary time they struggle them on, with minimal returns.
Fit Hub goals to be a less time-consuming solution, because it brings all the knowledge from product pages together in a single place so shoppers can quickly find out about an item and be more confident they're buying the precise size. The AI ​​analyzes the dimensions chart, description, customer reviews, and sales and returns data. It can then determine whether size 16 shoppers should select a smaller size or if the clothing is sized accurately for people who find themselves size 4.
For further personalization, users can create a True Fit account and enter their measurements.
There can also be a “Fit Tips” tool that gives fit advice and alerts customers, for instance, that a specific item matches best on individuals with short torsos.
Jessica Arredondo Murphy, co-founder and COO of True Fit, told TechCrunch, “We're at a degree where there's almost information overload on the subject of sizing and fit. There could be as much as five different pieces of sizing and fit information on any given website… We have a centralized place where we will aggregate that information from your entire product detail page, mix latest insights with traditional advice, after which simplify understanding sizing and fit for every type of shoppers.”
Fit Hub uses several generative AI models – ChatGPT 4.0, Gemini Pro Vision, Copilot and various open source models – to grasp image and text in real time. Arredondo Murphy explained that generative AI allows the corporate to process data faster and in larger volumes than True Fit's previous AI technology could handle.
The feature also leverages True Fit’s cross-market proprietary dataset, “Fashion Genome,” which mixes data from 82 million shoppers and nearly 30,000 brands including Pacsun, Macy's, Dicks, LL Bean and Lululemon.
Fit Hub is currently in beta testing with around a dozen brands and is restricted to 1 million products. It is predicted to be available to all retailers next month.
While Amazon offers similar personalized recommendations with its AI-powered Fit Insights feature, Fit Hub seems to go even deeper.
True Fit plans to introduce more filters to the hub later this yr. Shopper Insights, for instance, collects data from past shoppers and offers insights equivalent to whether a product is preferred by a certain age group, height, and even bra size (depending on the product). It may also include a side-by-side chart that can allow shoppers to visually compare the differences between petite, plus-size, and regular versions of the identical product.
Another latest tool known as “Brand Sizing” and can help repeat customers compare sizing with previous purchases of their favorite brand. For example, the AI ​​will compare 200 previous purchases of a shirt with 500 other tops from the identical brand to find out whether it is the “usual size” or if the consumer should go a size larger or smaller.
True Fit's long-term roadmap also includes developing a generative AI chatbot to assist shoppers discover products and ask specific questions, equivalent to, “Which jeans fit individuals with muscular thighs higher?” The product continues to be in early development.
True Fit recently Collaboration with Shopify to supply its services to businesses and retailers of all sizes. Previously, the corporate has only served large brands, so now more firms may have access to its no-code sizing and fit solution.
