Adobe released recent Firefly tools for Photoshop and Illustrator on Tuesday that give graphic designers more ways to make use of the corporate's proprietary AI models. Adobe's recent features let creative employees describe what they need with short prompts and get AI-generated textures or images which may otherwise take hours to create.
As Adobe doubles down on its AI efforts, the corporate is walking a high-quality line with a few of its loyal users who feel threatened by it. The company has trained Firefly on the work of many creative employees and even pays Adobe Stock photographers and illustrators an annual bonus for the privilege. With that in mind, Adobe says it’s taking a “creative-friendly approach” and offering Creative Cloud customers a limited variety of Generative Credits every month at no additional cost.
“This is all a value-added feature included of their Creative Cloud plan,” said Deepa Subramaniam, vp of product marketing at Adobe, in an interview with TechCrunch. “We just intend to make this technology available to our users, so the credit limits are very generous.”
Illustrator is releasing a brand new beta tool, Generative Shape Fill, that lets users add details and textures to shapes via text prompts or selecting a mode reference. The feature relies on an updated beta version of Adobe's Firefly vector model, also being released Tuesday. In a demo, Paul Trani, evangelist for Adobe Creative Cloud, showed how the brand new feature comes with sliders that permit a creator select how much detail a creator can add. After Firefly generates those details, the user can edit them in Illustrator. That sets it other than most AI image generators.
For Photoshop, Adobe is making Firefly's text-to-image generator generally available. This lets users create AI images in the applying by clicking “Create Image” and describing what they need. This relies on Adobe Firefly's Image 3 Foundation model and was previously only available in beta.
Even though Adobe doesn’t charge a premium subscription for generative AI, unlike some competitors, the corporate still makes a profit. At its last earnings call, the corporate said customers were Switching to dearer tariffs as a way to earn more generative credits for Firefly. (One generative credit equals one generation for other AI tools.) Since its launch in March 2023, Firefly has generated greater than 9 billion images, in response to Adobe.
Illustrator also received quite a few recent features that don't use generative AI. Adobe's recent Dimension Tool lets users calculate lengths and angles of a picture in Illustrator. Illustrator's beta tool, Mockup, allows you to realistically place a logo on any product by simply uploading a picture. Previously, Mockup only allowed you to position a logo on a predetermined set of images. Retype lets Illustrator recognize fonts, map them, and help you use them elsewhere.
As for Photoshop, a brand new Selection Brush tool and a brand new Adjustment Brush tool are being made generally available within the pixel-based workspace, each geared toward streamlining repetitive tasks.
