At the Meta Connect 2024 developer conference in Menlo Park on Wednesday, Meta announced that it’s extending its AI-powered business chatbots to brands on WhatsApp and Messenger using click-to-message ads.
Now, firms can arrange chatbots embedded in ads that talk over with customers, offer support and facilitate orders, Meta says. “From answering common customer inquiries to discussing products to completing a purchase order, these business AIs might help firms reach more customers and increase sales,” the corporate wrote in a blog post to TechCrunch.
Meta is adding AI to more of its promoting products and tools. In May, for instance, the corporate enabled advertisers to make use of AI to create entirely recent ad images and insert AI-generated alternate versions of ad headlines. And in June, Meta began testing AI-powered customer support for businesses via WhatsApp that mechanically answers customer queries on regularly asked questions.
Meta claims that a couple of million advertisers use the corporate's AI promoting tools and that 15 million ads were created using the tools last month.
AI promoting increases click-through rates, says Meta. However, there may be evidence that customers may not like ads with chatbots. Survey commissioned Earlier this 12 months, customer experience platform Callvu found that nearly all of people would reasonably wait no less than a minute to talk to a live customer support representative than chat with an AI immediately.
