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Microsoft is expanding the Priva suite to satisfy the evolving data protection landscape

Microsoft today took a daring step to solidify its position on the forefront of enterprise data privacy and compliance. The technology giant announced a significant expansion of its offering Private platformwith the launch of 5 latest automated products designed to assist businesses all over the world navigate rapidly evolving data privacy regulations.

The stakes for corporations to prioritize data protection have never been higher. Individuals are demanding greater transparency and control over how their personal information is collected and used. Governments are cracking down and drafting tough latest laws like this AI Accountability Act signed last 12 months.

Outlining the challenges, Paul Brightmore, principal group program manager for Microsoft's Governance & Privacy Platform, told VentureBeat: “As we work with our customers to update and modernize their privacy policies, we regularly see corporations turn out to be incredibly reactive of their privacy work pursue approach. ” He added: “We often find that customers have been unable to prioritize and know what data they’ve, exactly where it’s positioned and the conditions governing its permitted use.”

Microsoft hopes the brand new Priva products can shift organizations from reactive to proactive data protection operations through automation and robust risk assessment. The AI-powered offerings aim to supply complete insight into an organization's entire data inventory – no matter where it resides.

“We are in a position to offer our customers the flexibility to receive data requests from individuals and fulfill those requests across any data location, including M365, structured and unstructured data, AWS, GCP, etc.,” Brightmore explained.

The clan includes Priva Privacy Assessments for automating compliance audits, Priva Privacy Risk Management for data breach detection, Priva Tracker Scanning for monitoring web tracking technologies, Priva Consent Management for individual user consent models, and Priva Subject Rights Requests for processing data access requests Scale.

“Within our Priva and Purview teams and inside Microsoft Security as an entire, we follow the principle of privacy by design,” said Brightmore. “Priva’s automated risk management and assessment capabilities help our customers incorporate data protection practices on the earliest stages, but are continually updated through automation to make sure latest classifications of information are reviewed for brand new risks.”

The launch represents Microsoft's latest foray into the emerging field of enterprise AI governance, following a controversial public disagreement with AI ethics leaders over accountability practices in its latest AI Copilot product. Priva's AI capabilities around identifying sensitive data could raise additional concerns amongst privacy advocates.

Brightmore responded to this query referred to a current Microsoft blog post It reiterates the corporate's “commitment to protecting customer privacy within the age of AI” through technologies akin to privacy sandboxing and federated analytics.

For customers struggling to construct trust while using AI, Priva offers automated tools to strengthen transparency and accountability within the use of private data: “We are in a position to offer our customers a really comprehensive overview of their data protection posture and “Giving them the chance to get into specific details areas,” Brightmore explained.

Strategic bet on data protection automation

With fines for data breaches skyrocketing yearly, experts say solutions like Priva could quickly turn out to be mission critical for data-driven corporations. Microsoft is sensible in positioning Priva as a comprehensive data protection governance solution for enterprises. By closely linking these functions to the Microsoft cloud, they need to make data protection a central dependency – and a very important revenue driver – across their entire product portfolio.

Getting ahead of privacy automation before Apple, Google, or some upstart beats them is a great offensive move. Microsoft clearly hopes to make Priva as indispensable to CIOs, CISOs and data managers as Active Directory is to IT administrators. Bring corporations into Microsoft's data protection structure early, then bundle offerings to drive deeper cloud commitments over time.

However, integrating disparate data protection tools under one roof is a significant challenge, and Microsoft's track record on this area is mixed. Startups like OneTrust And WireWheel Individuals who’re privacy conscious may prove more flexible. And you possibly can make sure that Amazon and Google will fight back with their very own automated data protection services for multi-cloud environments.

Ultimately, nonetheless, Priva's seamless workplace app integrations could possibly be its key differentiator. No matter how sophisticated the tools, employees usually tend to use privacy controls that work with their every day workflows in Teams, Outlook, and Word—and corporations usually tend to require privacy controls. At least for some time, it could be unattainable for one of the best players to totally achieve that ubiquity.


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