HomeArtificial IntelligenceMeta is testing an AI-powered search bar in Instagram

Meta is testing an AI-powered search bar in Instagram

Meta is advancing its efforts to make its generative AI-powered products available to more users. In addition to testing the Meta AI chatbot with users in countries like India on WhatsApp, the corporate can also be experimenting with integrating Meta AI into the Instagram search bar for each AI chatting and content discovery.

Searching within the search bar will take you to a conversation in DM with Meta AI, where you’ll be able to ask questions or use certainly one of the pre-installed prompts. The design of the prompt screen prompted Perplexity AI CEO Aravind Srinivas to indicate that the interface uses the same design to the startup's search screen.

In addition, it could also enable you to discover recent content on Instagram. For example, a video on threads A post posted by a user indicates that you would be able to tap a prompt like “Beautiful Maui Sunset Reel” to look for reels on that topic.

Separately, some users TechCrunch spoke with were in a position to ask Meta AI to look for Reels suggestions.


This implies that Meta plans to harness the ability of generative AI beyond text generation and use it to deliver recent content from networks like Instagram.

Meta confirmed his Meta AI experiment on Instagram with TechCrunch. However, the corporate didn’t specify whether it uses generative AI technology in search.

“Our generative AI-powered experiences are in various stages of development and we’re publicly testing numerous them on a limited scale,” a Meta spokesperson told TechCrunch.

You can find a tonne of contributions concerning the quality of Instagram search. Therefore, it wouldn't be surprising if Meta wants to make use of generative AI to enhance search.

Meta also wants Instagram to have higher discoverability than TikTok. Last yr, Google introduced a brand new perspective feature to point out results from Reddit and TikTok. Earlier this week, reverse engineer Alessandro Paluzzi noticed on X that Instagram was working on it an option called “Visibility outside of Instagram” to potentially display posts as a part of search engine results.


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