If you didn't know that legendary tennis player and seven-time Grand Slam winner Venus Williams had a watch for interior design, it’s best to consider this. It has been 22 years since she founded her interior design firm V Starr Interiorsand now Williams is entering the generative AI space with a brand new platform called Palazzothat develops design ideas to encourage individuals who wish to revitalize their space.
Palazzo was officially launched today and is obtainable online. The company plans to develop iOS and Android apps within the near future.
When users open the platform, they’re asked to upload photos of the room they wish to design and Vinci, an AI-powered assistant, creates an edited photo of the room. The AI ​​analyzes user input. So in the event that they ask for a mid-century modern look, Vinci creates renderings with furniture, decor, and color combos that fit that style. (And yes, the AI ​​assistant is known as after the famous Italian artist you're considering of.)
Users also can upload an inspiration photo alongside their image to present Vinci a greater idea of ​​what they need. You can enter multiple ideas and requests and instruct the AI ​​to remove a settee from the design or change the background image. As the user continues to work with Vinci, they learn their style and create renderings that more closely match their vision.
Photo credit: Palazzo
There is a limit to the variety of free iterations users can create. Users only have about 10 options to make changes at no additional cost. Palazzo sells 4 different packages, starting at $5 for 20 credits, $20 for 100, $40 for 250, and $75 for 500. Additionally, a referral program gives users five tokens each time someone is referred to the platform Account created.
The company remains to be experimenting with the model, so this might change, co-founder Raffi Holzer tells TechCrunch.
Holzer is the previous CEO and founding father of Avvir, a construction site platform that was acquired by industrial technology company Hexagon in 2022. Palazzo's founding team also includes Edward Lando, Goody founder and early angel investor, who backs unicorns corresponding to Ramp, Mercury, Current, Spenderk, Truebill and others.
Another of Palazzo's offerings involves conducting an “Aesthetic DNA” test, where a user is asked to pick from various room designs starting from colourful wallpapers and rugs with eye-catching patterns to a more muted atmosphere with neutral tones and minimalist artwork are sufficient. The results of the quiz help the AI ​​create renderings that reflect this aesthetic.
There's also an explore feed that encourages users to have interaction with a community of creators with whom they will share their designs, collaborate, and browse other user-generated content. And in fact, Palazzo allows users to share their designs on social media platforms.
Since December, Williams has been praising Palazzo on X (formerly Twitter) and sharing her creations as follows This one here:
Palazzo is currently powered by ChatGPT and Stable Diffusion, but the corporate will proceed so as to add and revise AI.
“We have replaced the brain of our AI several times and can proceed to achieve this as newer models emerge,” explains Holzer. “We designed our system in order that we are able to swap out a specific model and integrate a brand new one almost seamlessly. So no matter the most recent version, we provide the identical user experience.”
According to the corporate, the training process included making a dictionary of industry-related terms and teaching the AI ​​about current furniture trends. As an example, Williams cites the “cloud couch” fad, the dreamy, oversized plush white couch that's going viral Tick ​​tock.
“When we began, we needed to teach the platform what (cloud couch) meant. They’re so popular straight away,” Williams says during our interview. “So things like which might be definitely vital from an industry perspective and to essentially stay on top of what people love and what’s trending. Last yr the colour peach was trendy. So we’re getting ahead of the curve and ensuring we teach our language model what meaning.”
Palazzo launched its beta at the tip of December. There were just a few thousand users who signed up and were lively monthly.
Photo credit: Palazzo
We tested the beta version, and while it's not perfect, Palazzo is simple to make use of, accessible, and inexpensive, making it a practical inspiration tool for any consumer, no matter their design knowledge.
“It's fun and intuitive to make use of because you’re feeling such as you're talking to a design assistant, however it also recognizes its limitations. It’s not there to switch the human relationship,” says Holzer.
These forms of platforms aren’t recent. Many retail giants are getting involved within the generative AI ring, including Ikea, which launched its AI-powered home design assistant exclusively on the OpenAI GPT Store earlier this month. Walmart announced in October 2023 that it was developing an interior design assistant that uses generative AI and AR technology. Last summer, Wayfair launched its Decorify app.
While Palazzo doesn't have a well known brand to depend on for growth, it does have a tennis icon on its team who also has 20 years of interior design experience.
Photo credit: Palazzo
Palazzo has ambitious plans for its platform and desires to expand beyond generative AI-powered offerings. This includes shopping and checkout functions “that allow people to purchase (similar) furniture and residential accessories based on the image they create for themselves,” reveals Holzer. The company will engage retail partners so as to add inventory to the platform so Vinci can suggest it to potential customers. The feature can be rolled out soon.
Additionally, the corporate hopes to supply other services beyond the design phase, corresponding to connecting consumers with home remodelers and other professionals.
“We see an expansion into connecting individuals with home service providers who wish to help realize the design visions they create. Whether it’s finding a designer to get in contact with or finding someone to color your room, it’s all on the table,” he adds.
Most importantly, Palazzo brings well-known interior designers and firms (like V Starr) to contribute designs to the platform and be compensated for his or her work.
“AI is understood for ripping off creatives. If you're a creator, you release your mental property to the world and the massive language model scans what you've created without your consent and even your knowledge, and positively not without compensation. The model we've created here is this idea of a design imprint. So if someone desires to design their space within the V-Starr style, our design engine can bring that aesthetic to another person's space. But V Starr is compensated when transactions are made on the platform,” says Holzer.
“We are pro-human. For me, AI is a tool for efficiency and creativity, but we still want human interaction. I don’t think we are able to forget that in our lifetime,” Williams says.
