HomeArtificial IntelligenceNTT expands use of racing data to enhance fan experience

NTT expands use of racing data to enhance fan experience

NTT said it’s expanding its modern use of racing data to reinforce the fan experience across the NTT Indy Car Series, including this yr's Indianapolis 500.

NTT is the parent company of NTT Data and acts jointly because the official technology partner of
IndyCar, Indianapolis Motor Speedway (IMS), Indianapolis 500 and NASCAR Brickyard weekend.

Using over 140 sensors on each race automobile, NTT Data collects and analyzes greater than eight billion pieces of racing data.
Data points within the NTT Smart Solutions Platform. By leveraging advanced AI and predictive analytics
The company provides fans on-site and remotely with near real-time insights and visualizations to
Storytelling of key moments throughout the event, including head-to-head overtaking maneuvers, race strategies, race winner predictions and more. In addition, the 300,000+ fans on site on the race profit from data on wait times and visitor flows across the 600+ hectare site, calibrated every 30 seconds.

Alex Palou leads the beginning of the 107th Indianapolis 500.

“NTT Data has pushed the boundaries of technology in motorsport and helped us
massive amounts of information in a complicated and productive way,” said Roger Penske, chairman of Penske Corp., which owns IndyCar and IMS. “NTT DATA has made significant improvements to the operations of the Indianapolis Motor Speedway with its NTT Smart Venue technology, achieving latest levels of safety and efficiency for 300,000 fans within the stands while providing real-time data feeds to race control in addition to our IndyCar app with NTT DATA.”

Eric Clark, CEO of NTT Data of North America, said in a press release: “We work with the world's leading corporations in complex sectors, but few organizations produce as much real-time data and analytics because the NTT IndyCar Series race teams and venues. Partnering with IndyCar helps us explore and test our offerings in intense, real-time environments. We use these insights to assist our clients innovate and transform their operations, improve sustainability, leverage AI and enhance the client experience.”

Smart venues improve the fan experience

Fans of the Indianapolis 500 or other events on the Indianapolis Motor Speedway can experience NTT Data's smart venue technology, sustainability solutions and live race data on the Pagoda Command displays. For example, AI-powered optical recognition technologies improve safety and traffic flow and, when combined with digital ticketing, provide real-time and predictive wait times on the event gates and concessions. This allows fans of the world's largest single-day sporting event to maneuver through the venue as safely and efficiently as possible.

NTT shows the Indy 500 automobile race.

Whether on the track, at home or on the go, NTT IndyCar Series fans may also use the IndyCar App Powered by NTT Data to not sleep to this point with all the most recent developments. The app allows fans to be even closer to the motion by offering real-time, AI and advanced analytics that provide insights into the races, including live results and viewing the drivers in motion because of 15 in-car cameras. The app, which traditionally attracts greater than 70,000 users on race days, is accessible for download on the iOS App Store and Google Play.

This yr, a brand new limited racing demonstration will utilize NTT's embodied knowledge technology.
R&D. Embodied knowledge is the premise for simulators that mix physical sensations with digital innovation.
This allows users to experience a route as it could be driven by an expert driver. Beyond the experience
of traditional simulators, Embodied Knowledge adds the actual feel and performance of the skilled
Driver at high speeds on the Indianapolis Motor Speedway, including realistic steering wheel forces and automobile
Behavior resembling vibrations and forces on the seat, users can synchronize their movements with those of a
Professional drivers about XR.

NTT Embodied Knowledge technology is being researched for future use cases resembling medical surgery
Training, coaching and fan experiences in sports. Future applications include worker training in retail, education and manufacturing, in addition to enabling AI robots to learn methods to move and react
how people perform tasks, from stocking shelves to providing home care. These efforts are a part of the
NTT invests over 3.6 billion US dollars in research and development yearly and discovers innovations that
business impact for his or her customers.

“The Indianapolis 500 is the head of racing that utilizes refined embodied knowledge, where
You can feel the movements of the racers first hand to know what embodied knowledge really means.
Using various sensor technologies, we would like to technically recreate these movements and sensations.”
said Kota Hidaka, head of NTT Human Informatics Laboratories, in a press release.


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